The Path of an Ad

You’ve made contact with LikeCharity. What comes next? 

Step 1

Time to set up a meeting

A member of our team will organise a meeting with you, where we chat over a cup of tea about what DRTV can do for you. We will present you with projected figures (i.e how we think the ad will perform, and what you will get out of it over time), and you provide us with information on what topics you would like our ads to cover. We will then agree on a production timeline and get to work!

Step 2

The creative team gets to work

Once dates and timelines are confirmed, we start cracking on with ideas and scripts. Depending on the required content for the ad - we may need the client to send over footage and images to be used in the video. Alternatively, we may need to shoot new material or hire actors. Once we’ve drafted up scripts/storyboards, we’ll send them on to the client for their thoughts. When we get feedback, we’ll look at finalising the scripts to go back for the final thumbs up before we book a voiceover recording. After that it’s onto the next creative process…

Step 3

The editing

With scripts, voiceover and video/image content at the ready - we start editing. Similarly to the scripting process, the client will be sent the first round of edits and revert with their thoughts. We will then work on finalising the edits for the final sign off. We will always push for an ad that we know will get you the best results possible. 

Step 4

Off to the stations

Once the client is happy with the ads, and we’re confident that they will get the best results. We’ll send the ads off to the stations for approval, and within a few weeks they’ll be on air. If the ad performs well, we’ll push for it to do better. If it doesn’t land with the audience, we will change it to another ad we have prepared. Wasting your money is not an option. 

Christmas FM and LikeCharity Partnership

One of our best-known partners is the festive radio station that comes to life every November: 

The spreading of Christmas cheer is a great mission even by itself. But above and beyond that, Christmas FM also selects a different charity partner every year, and collects donations for that charity for an entire month.

Since Christmas 2015, LikeCharity has partnered with the station every year. Our text-to-donate service now plays an integral role in the radio station’s fundraising.

In 2015, the Make-A-Wish Foundation was the station’s selected charity. The following January, Christmas FM presented the foundation with a cheque for €265,000. Of that enormous cheque, text message donations made up €36,620.

In 2016, Focus Ireland was the chosen charity. Christmas FM raised €360,000 for Focus Ireland. Of that gigantic cheque, text message donations made up €36,844. 

In 2017, Sightsavers was the charity of the season. Christmas FM collection donations to the value of €214,000 for Sightsavers. Of that huge cheque, text message donations made up €30,508.

In 2018, Temple Street Children’s Hospital was Christmas FM’s charity partner. Christmas FM raised €404,551 for Temple Street. And of that massive cheque, text message donations made up €40,870. 

In the 4 years that we have been partnered with Christmas FM, the radio station has raised a phenomenal €1,243,551. Of that, €144,842 was collected via LikeCharity’s text-to-donate service. 

We look forward to working with Christmas FM and fundraising for its chosen charities every holiday season for years to come!

In 2017, Sightsavers was the charity of the season. Christmas FM collection donations to the value of €214,000 for Sightsavers. Of that huge cheque, text message donations made up €30,508.

In 2018, Temple Street Children’s Hospital was Christmas FM’s charity partner. Christmas FM raised €404,551 for Temple Street during the Christmas period. And of that substantial cheque, text message donations made up €40,870. 

Dare to Care, Irish Cancer Society

Background 

Recently our client, The Irish Cancer Society achieved great success from their Dare to Care campaign with the help of our Text to Donate service. Outlined below is just how they did it.

The Charity

The Irish Cancer Society is the national cancer charity in the Republic of Ireland dedicated to eliminating cancer as a major health problem and working to improve the lives of those who have already been diagnosed with cancer.

The Goal

The Irish Cancer Society teamed up with Today FM and LikeCharity with the goal of raising €500,000.  This money will allow the Irish Cancer Society to continue providing their service to cancer patients and enable them to further their cancer research projects.

The Approach

Dare to Care has seen Today FM listeners and presenters come out of their comfort zones and take on Dares to raise funds to support cancer patients across the country. This year’s dare was to be a “Dancer for Cancer”. 

With the theme of ‘Be a Dancer for Cancer’, people are asked to set up a fundraising page and perform a dance, any dance, on Tuesday, 30th April which Today FM dubbed a ‘National Day of Dancing’.

Today FM is also asked people to vote via text for the song they would like to dance to. Each vote also ensures a donation to the Irish Cancer Society. The song that receives the most donations will be chosen for the nation to dance to on the 30th of April.

The Irish Cancer Society used a combination of media and the Text-to-Donate service to achieve great success. The Irish Cancer Society has experienced the power of LikeCharity’s text-to-donate service from their annual daffodil day campaign to the No Makeup Selfie which helped raise over a million euro. 

How they did it

The Irish Cancer Society’s partnership with Today FM enabled them to reach a very wide audience, having listeners all over the country. They partnered up with LikeCharity to enable donors to give easily. 

First, we set up a keyword (DARE) for donors to text to 50300 and donate €4. Setting up a text-to-donate service through us is unique because we eliminate the middleman...

• We partner with the phone networks which makes collecting donations seamless for charities.

• We provide the technology so that the funds will be raised efficiently.

• We partner with the charity and provide impeccable customer service to ensure that everything is running smoothly.

• We also assist the charities in signing up for a ComReg licence so that their advertisements can be properly regulated.

• LikeCharity is a one stop shop for charities, and this made the job much easier for the Irish Cancer Society

The Irish Cancer Society used our donation monitoring tool, Oz, to track the donations coming in and analyse when the donations spiked. This gave them several important advantages…

They could let the radio station know how much money had been raised, keeping the donors motivated to reach the goal of 500,000 Euro.

Through LikeCharity, the Irish Cancer Society had a transparent way of keeping track of their funds.

The immediacy of Text-to-Donate was essential in this campaign. Listeners were asked to participate, and they did, right then and there, because such a convenient donation method was available.

Why it worked

Text-to-Donate made donating easy for the donors and retrieving funds easy for the Irish Cancer Society. With an effective text-to-donate technology on their side, the Irish Cancer Society was able to focus on marketing their campaign well, leading to an incredibly successful partnership between LikeCharity and the Irish Cancer Society.