DRTV+ (Direct Response TV Advertising)
A fully managed, recurring donor acquisition solution using direct response TV beside digital channels
Our flexible acquisition plan is tailored to your goals. We use real stories told in an authentic way.
campaign planning
advert production
lead to payment processing
Media buying
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Features
Creates long-term predictable recurring income.
Insight-driven creative, based on audience behavior insights
Generates immediate and measurable response, nothing else matches TV’s efficiency at scale
Integration-focused, aligned to other fundraising channels, creates lift impact on other fundraising results
Engine uses 10 years of Irish DRTV response data analytics
The DRTV Jigsaw
Media Planning & Buying
strategy, planning, targeting, booking, value monitoring, in-campaign optimisation
Advert Creation
Concepts, script writing, filming, voice over, music, graphics ,post production, station delivery, broadcast admin
The Halo-Effect
5 year ROI, unsolicited income, online income, brand building, upgrades, reactivations
Campaign Planning
Goals, budget, success criteria, campaign approach, call to action, media strategy
Analysis & Reporting
reading the data, making changes, hunting leads, weekly reports
Digital & Offline
Social media ads, paid online ads, direct mail
Who we work with
How it works
Likecharity has been delivering successful DRTV campaigns in Ireland and the UK since 2012