Technology

LIKECHARITY's Journey to €7 Million

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This week LIKECHARITY is celebrating raising €7 Million for charities through the text-to-donate platform!

LIKECHARITY’s story began in 2013 with a simple goal - to help charities raise money in a more cost effective way. The company’s founders, John Kyne and Tadhg O’Toole, saw a gap between charities and potential donors and a simple text message was the tool to bring these two groups together.

Over 300 charities have benefited from LIKECHARITY’s text-to-donate platform since it was created and this week we celebrate raising €7 million for charities through the text-to-donate platform.

All of us at LIKECHARITY are immensely proud to reach €7 million raised for charities to date and are looking forward to raising our next €7 million and more!

 

SMS Milestone - 25 Years Old This Week!

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This week marks a milestone in communication technology with the 25th birthday of the SMS (short messaging service). The text message has had quite the journey since the inception of the idea in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert to become the most successful communications platform of all time.

In the early days of the text message things were very different. There was no alphabetical keypad on a touchscreen smart device and the thought of getting a free text to any person on any network sounded like a thing of fiction. The question “what network are you on?” was constantly muttered in an effort to desperately protect one’s credit balance in the early days. Thankfully those days are well behind us!

The advent of the T9 system of writing text using a number keypad made texting a much simpler task and one universally accessible to anyone with a mobile phone. The system was so innovative that it was quickly adopted by all the major players in the industry.

The big game changer for the SMS was in 1999 when mobile operators allowed their customers to send texts to people on different carrier networks. This made the SMS a viable modern day communications platform that could connect people the world over.

By 2007 the text message was the most successful communications platform of all time. This was also the year that the first iPhone was launched and soon smartphones and instant messaging apps were predicted to be the downfall of the SMS.

Despite this prediction SMS has five billion users today and this number is growing. The humble text message has not only allowed us to communicate with the people we know, it has paved the way for innovations in a number of industries. None more so than in the charity sector where texting has been at the forefront of fundraising campaigns.

For LIKECHARITY the power of a text message cannot be under-estimated. LIKECHARITY broke down the barriers that made the text message a cost-effective means of fundraising for charities and today Irish charities have raised over €7,000,000 through our Text-To-Donate platform.

For more information on LIKECHARITY’s Text-To-Donate platform contact deirdre.mullen@likecharity.com.  

 

Charities - It's Time To Get Mobile!

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Charity’s are founded and operate in order to help those who need assistance in their time of need, so it’s fair to say charity’s can be characterised as being friendly. But in the digital age it’s no longer good enough to be just friendly, you have to be mobile-friendly!

In 2016 mobile overtook desktop as the most used means to access websites online for the first time. This milestone was inevitable based on the fact that year on year mobile was closing the gap with desktop as the preferred means to access websites online. Despite the fact that 55.79% of traffic to websites comes from mobile in 2017 (stonetemple.com) many sectors have been slow to respond to society’s adaptive use of the internet.

The facts are there, if your website is not mobile optimised then you will lose visitors on your website in bucket loads and for charities this means potential donors. According to Google people are five times more likely to leave a site if it is not mobile-friendly and over half of all mobile users will leave a website if it takes more than three seconds to load. Furthermore, if your website is not mobile-optimised then Google’s SEO selection process for search results will punish you and chances are your website will not show up on the first page of search results. This could result in potential donors not even considering you in their decision making process when deciding what charity to support.

Addressing your website’s mobile-optimisation may seem like a daunting task but with a little research and an understanding of the importance of mobile-friendly websites for people today the process should be painless and fruitful. Google and Moz are two great sources for information on mobile-optimisation among many others and these should arm you with the required tool kit to not only be a friendly non-profit organisation but to also be a mobile-friendly non-profit organisation!

Here at LIKECHARITY we have developed a mobile optimised donations page for charities to capture donations online and it integrates seamlessly with social media for which mobile is by far the preferred device used. Your donations page is customisable to suit your charity’s brand and asks from your supporters. For more information on LIKECHARITY’s mobile optimised donations page contact deirdre.mullen@likecharity.com.

Source:

https://searchengineland.com/seo-2017-mobile-optimisation-competitive-advantage-265760

https://techcrunch.com/2016/11/01/mobile-internet-use-passes-desktop-for-the-first-time-study-finds/