Social Media

Has Telly's Obituary Been Written Prematurely?

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The aul tellybox!

The much whispered words that television is dead has been bandied around for a while now. To assume that television is on its last legs, pottering slowly towards the mortuary is a common proclamation today. Streaming services like Netflix, Hulu and Amazon Prime have become very popular here in Ireland and further afield reinforcing assertions that television is no longer the powerful medium it once was.

Fake news was the hot topic of 2017 and I’m not a person that lets hearsay form my own opinions. So it was time to do a little research and see if the poor old television’s obituary has been written prematurely.

Television Performance 2017

You might not believe me when I say it but television had a strong performance in Ireland in 2017. The average viewer watched 3 hours and 13 minutes of television per day in 2017 in Ireland (Television Audience Measurement Ireland, 2018). That’s 5 minutes more per day than 10 years ago which is remarkable considering the increased options available to the public for the consumption of video content. Moreover, linear TV (live TV plus playback within a seven-day period) represented 79.9% of all video consumption by all adults in the Republic of Ireland in 2017 (Core Media, 2018). So on the back of this information it might be a bit premature to be mourning television as an entertainment medium of the past.

You might say fair enough, television is not dead yet...but with millennial's maturing it soon will be as their preferred means of consuming video is online and not in the front room in front of the fire with a mug of tea and a biscuit. The fact of the matter is that 55.5% of video consumption for millennial's (18 - 35 years old) remains on linear TV (Core Media, 2018). This represents a significant share of video consumption for the millennial demographic and reality/live TV is the key to maintaining this share and increasing it further. Why is reality and live TV so important? Because reality and live TV drive a huge amount of social media chatter. Shows like First Dates Ireland, Ireland’s Got Talent and the brilliant Tommy Tiernan Show always get conversations going and this is where the FOMO (Fear of Missing Out) effect takes hold of the millennial generation. The thought of not knowing what all the hullabaloo is about on social media is enough to cause a restless night in mild cases and represent the end of the world on the more extreme end of the spectrum!

All jokes aside, people and millennials in particular love to express opinion on social media and reality/live television is certainly one of the most popular online conversation starters in Ireland today. Reality and live television is immediate. The format means that story lines move quick and watching these shows as they happen is often the most convenient way of keeping up to date. Television will always be the pound for pound champion for these extremely popular programming formats.

Television is certainly not dead and its enduring success continues to surprise many outside of the industry. I for one am looking forward to putting the feet up with a big mug of tea with a few ginger nuts this evening  and seeing what’s on the tellybox tonight. Who knows, I might even tweet about it!

 

 

 

Charities - It's Time To Get Mobile!

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Charity’s are founded and operate in order to help those who need assistance in their time of need, so it’s fair to say charity’s can be characterised as being friendly. But in the digital age it’s no longer good enough to be just friendly, you have to be mobile-friendly!

In 2016 mobile overtook desktop as the most used means to access websites online for the first time. This milestone was inevitable based on the fact that year on year mobile was closing the gap with desktop as the preferred means to access websites online. Despite the fact that 55.79% of traffic to websites comes from mobile in 2017 (stonetemple.com) many sectors have been slow to respond to society’s adaptive use of the internet.

The facts are there, if your website is not mobile optimised then you will lose visitors on your website in bucket loads and for charities this means potential donors. According to Google people are five times more likely to leave a site if it is not mobile-friendly and over half of all mobile users will leave a website if it takes more than three seconds to load. Furthermore, if your website is not mobile-optimised then Google’s SEO selection process for search results will punish you and chances are your website will not show up on the first page of search results. This could result in potential donors not even considering you in their decision making process when deciding what charity to support.

Addressing your website’s mobile-optimisation may seem like a daunting task but with a little research and an understanding of the importance of mobile-friendly websites for people today the process should be painless and fruitful. Google and Moz are two great sources for information on mobile-optimisation among many others and these should arm you with the required tool kit to not only be a friendly non-profit organisation but to also be a mobile-friendly non-profit organisation!

Here at LIKECHARITY we have developed a mobile optimised donations page for charities to capture donations online and it integrates seamlessly with social media for which mobile is by far the preferred device used. Your donations page is customisable to suit your charity’s brand and asks from your supporters. For more information on LIKECHARITY’s mobile optimised donations page contact deirdre.mullen@likecharity.com.

Source:

https://searchengineland.com/seo-2017-mobile-optimisation-competitive-advantage-265760

https://techcrunch.com/2016/11/01/mobile-internet-use-passes-desktop-for-the-first-time-study-finds/

 

Social Media Campaigns That Rise Above

In the fast-paced and highly saturated world of social media, it can be difficult to establish online presence and awareness. Ideal content will attract not only attention but rewarding engagement and interaction. Establishing an online presence is only the first step for companies. Next they must master the skill of standing out from their competitors, and avoid being drowned out by the high traffic nature of social media. This begs the question: how does one create a unique voice on social media? In the world of constant content, how do you create the one campaign that catches attention? The following are just a few examples of some unique and innovative ideas in recent social media campaigns.

#KnowYourLemons

In February, Worldwide Breast Cancer launched a highly successful campaign that summarizes the importance of self check-ups, recognizing warning signs, and other important information about breast cancer as translated through lemons. The campaign is ingenious for a few reasons: it is simple, easy to understand, and it manages to summarize a large amount of crucial information into a basic and easily digestible format. It created a catchy campaign name and concept, managed to double not only as awareness but also as incentive to donate to Worldwide Breast Cancer, and started a conversation and community around the subject. The campaign perfectly strikes the balance between serious and lighthearted. Through just three Facebook posts, the campaign reached 7.3 million people.

#EndTheStigma

This viral sensation was started not by an organization, but by just one person: twenty-eight year old Kat Selwyn Layton. After the passing of mental health advocate Carrie Fisher, Layton was inspired to speak out more publicly in her own life about mental illness and wanted to encourage others to do the same.  She created highly shareable online badges that featured all variations of mental illnesses and conditions. The badge featured the campaign name #EndTheStigma, with other hashtags of support such as #1in5, bringing awareness to the statistic that one in five American adults are living with a mental illness. This initiative is brilliant, as it takes an extremely direct approach. The simple campaign works towards dealing with shame, breaking silence around misunderstood or marginalized illnesses and creating a highly accessible and positive online mental health movement. The badges have been shared over 40 000 times on Facebook alone.

#LongestDay

Dublin Simon, a homeless charity in Dublin Ireland runs an awareness campaign on the day of the summer solstice, also known as the longest day of the year. The campaign centered around awareness for the homeless and a call to action to donate, simply through the message of "Everyday feels like the longest day of the year for those who are homeless". This campaign is extremely clever due to its ability to link a day you may otherwise think little of to its mission, and providing incentive to donate and get people thinking about its simple, but highly effective and shareable message.

#EndangeredEmoji

Seventeen of the animal emojis found on smartphone keyboards were highlighted as endangered by World Wildlife Fund, and the organization took to Twitter as an opportunity to raise awareness and generate donations. For every retweet or tweet of one of these endangered species, €0.10 was donated to WWF for awareness and conservation efforts. Strategically launched on World Endangered Species Day, this campaign is brilliant in that it could be re-run, with an updated list of endangered species that need help the following year. It is appealing to all ages, easy to get involved in, and makes great use of the easily understood and communicated tool and trend of emojis. As well, it gives an opportunity to give a visual for the endangered animal in an endearing way. The campaign generated over a million uses of the hashtag #Endangered Emoji, and thousands of followers gained to the WWF Twitter account.

These campaigns show how they were able to reach a larger audience and find success by taking unique approaches to their messages of awareness. Creating highly shareable content that can either appeal or at least interest a wide variety of people is a huge victory. When content online becomes viral, it becomes powerful.

References

https://econsultancy.com/blog/68758-the-best-social-media-campaigns-and-stories-from-january-2017

https://www.searchenginejournal.com/social-media-marketing-campaign-examples/192583/

https://twitter.com/Dublin_Simon?lang=en

http://mashable.com/2017/01/06/mental-illness-badges-endthestigma/#ozbovfUIHiqx

February in RED

When we think about February we might think about chocolates, roses, and a romantic dinner for two. However, for Multiple Sclerosis (MS) Ireland the words WEAR, DARE, and SHARE come to mind, as part of their  “Kiss goodbye to MS” global campaign.

  • WEAR: MS Ireland encourages you to wear your shade of red throughout the entire campaign or just on the 14th of February.  Proudly apply your Ruby Woo, Cherry Lush, Pirate Red, Medieval, Rio Rio, or Heat Wave red lipstick! It’s a time to be bold! The WEAR doesn’t stop at lipstick; “Kiss goodbye to MS” campaign welcomes large or small amount of red!
     

  • DARE: Wearing red lipstick too easy? Love a good adrenaline rush? MS Skydive care might be just for you! This is your chance to live outside your comfort zone for a great cause. The DARE can be anything; the theme is to dare someone to do something brave!
     

  • SHARE: This is when participants are given the chance to raise awareness, donations, and most importantly hope. Share your “Kiss goodbye to MS” on any social media with the #kissgoodbyetoms and connect with 11 other organisations who also participate in this global fundraising campaign.

MS Ireland’s overall goal is raising awareness, collecting  donations and most importantly, spreading hope to people affected by MS.

Multiple Sclerosis is a disease that affects the central nervous system, which currently over 9,000 individuals in Ireland have been diagnosed with. The average age of diagnosis  is between 20 and 40 years old; however it’s been reported  wide range of symptoms a person can experience has made it difficult to know when to visit a doctor.

MS Ireland is a service driven organisation and has made it their priority to help not only those affected by MS but their families and carers too. MS Ireland currently has 10 regional offices throughout Ireland and 38 voluntary branches, s where teams of professionals provide workshops and activities. These unique establishments are just one way MS Ireland has taken steps towards their vision of  an “Irish society where all people affected by MS live positive and active lives in the community.”

This Valentine’s day you might want to take part in supporting MS Ireland’s work spreading hope and giving that shade red lipstick an opportunity to represent your efforts in raising awareness and hope for all those affected by MS.


 

Sources:

https://www.mstrust.org.uk/understanding-ms/diagnosing-ms/newly-diagnosed-multiple-sclerosis/a-short-guide-understanding-my-ms#whatis

http://www.ms-society.ie/home

youtube video “understanding MS” :: https://youtu.be/nB6yF6Rdxvc