What to Know About Data Protection

We all are somewhat afraid of the commissioner knocking on the door of non-profits and asking to see how the organisation is keeping donors’ sensitive personal data ethically protected which is why LIKECHARITY have teamed up with SYTORUS to help you with the overwhelming task of becoming a GDPR compliant.

First we have to talk about what the GDPR is; it stands for the General Data Protection Regulation, it is a document that will enforce data protection policies on organisations all over the EU. The GDPR will be implemented on the 25th of May 2018 by the EU parliament. Here are some of the key changes that will occur:

1. Increased Territorial Scope: Regardless of the location or what kind of company you run, if you process any kind of personal data through your organisaiton, the GDPR applies to you. If you provide goods and services to EU citizens then you are required by law to implement this regulation in your organisation..

2. Penalties: If there is a breach of GDPR your organisation can be fined up to 4% of annual global turnover or €20 Million. For example potential actions classed by the commissioners as an serious infringement for non-profits is not getting the proper consent from a potential donor to use their personal data in analysis, in tracking trends, or to transfer their personal data to other organisations.

3. Consent: you will no longer be allowed to use long ambiguous terms and conditions, now your organisation are only allowed to give a coherent and accessible form of terms and conditions so that your donors have the proper agency to consent. Your terms and conditions should be transparent and in language that can be easily understood.

4. Breach Notification: When there is a data breach in your charity it is required that donors and controllers be notified within 72 hours of the breach.

5. Right to Access: Completely changes the manner of transparency between the donor and charity. The donor can request access to their personal information to discover the charity’s intentions and purpose for holding personal data. While also providing transparency of where the data is being stored or used.

6. Right to be Forgotten: the right of the donor’s personal information to be erased from the database of the charity and to halt the distribution of this information publicly. This right can be enacted when the information is not relevant anymore or that the consent of the customer is withdrawn.

7. Data Probability: this is the right of the client to receive personal data about them from the charity transfer another charity of the client’s choosing.

8. Privacy by design: all systems and protocols call for data protection. Everything the company does with any kind of data needs to include a formula for data protection, not just an added service.

Given all of these changes, charities have to be prepared to enforce them in order to avoid fines and remain compliant.

To be a GDPR guru, it’s important that you understand the regulation rhetoric used in the document. Here are some policy jargon that may come up:

  • Processing: to complete operations involving data through the means of computers, letters, to classify information

  • Restriction of processing: limits what a data controller can do with personal data.

  • Profiling: automated processing of personal data, that helps analyse and predict, behaviors, interests, work conduct, and economic situations.

  • Pseudonymisation: a form of processing of personal information that doesn’t allow the connection between the data and the data subject without additional information from them.

  • Filing system: personal data can be accessed only with specific criteria,on a functional or geographical basis.

  • Genetic data: personal data related to heredity, genetic characteristics, unique information about their physiological state, and health status.

  • Biometric Data: specific technical processing of physical, physiological, and natural behavior of a person. ie. Facial images.

  • Cross-Border Processing: processing of personal data specifically of activities of a member of state in a controller establishment or a processor establishment, while being in either in a single or multiple enterprise(s).

  • Main Establishment: for a controller in enterprises in more than one members of state, the central establishment is considered the main establishment, until another the controller has made the decision of making another establishment the main one. For a processor in establishments in more than one member of state, the central administration is considered the main establishment, unless there is no central administration, then wherever the data is being processed is considered the main establishment while they are also subject to specific obligations are under this regulation.

  • Representative: a person that is designated by the controller or processor to represent the establishment with their various obligations under the regulations.

  • Binding Corporate Rules: personal data protection policies when personal data is transferred between a controller and a processor or transferred between controller and third party or processor and third party or transferred between groups that are engaged in joint economic activity.

  • Supervisory Authority: independent public authority

LIKECHARITY and Sytorus had come together to offer LIKECHARITY Privacy Engine, which is a new data protection engine that will prepare for the GDPR that will be implemented next year. It provides data protection support, guidance, and training all in one. This allows your charity to thrive while being conscious of how your data is protected. If you would like to learn more about LIKECHARITY Privacy Engine, please click here .



The Benefits of DRTV

Would your charity benefit from an innovative product that can spread your message to millions of passive television viewers? And help increase national recognition whilst being cost efficient? Your company could not only increase profits, but also gain brand recognition, maximize savings, and elevate the interest of new and already established supporters of your charity’s cause.

DRTV stands for Direct Response Television; this allows the immediate contact between the audience and your organisation to create a special relationship that cannot be guaranteed by other means of media. Sure, there are many other ways that your organisation can get your message or name out in the public sphere, but there is nothing quite like DRTV and here are some reasons why:

1. It’s cost effective: A savvy media manager’s dream is to save money for their organisation, and by using DRTV a company can save 20%-30% of the total cost of media advertising. Compared to the pricing of standard commercials and ads on television, newspapers, magazines, etc. DRTV is reasonably priced and offers more value for your money. This allows companies to be in the public view and stay within their price range. In LIKECHARITY’s case, we provide an affordable platform for charities to generate regular monthly donations and significantly increase public awareness using DRTV. 

2. It’s reliable: DRTV allows direct and instantaneous feedback via text message responses from tv viewers; If a charity’s content is struggling to receive any text donations, then the subject matter can be quickly revised and iterated at no extra cost until results improve; Thus creating a reliable and transparent relationship with donors and your organisation . LIKECHARITY provides live tracking and analysis of all text messages responses and processes all donations in a safe and secure way via direct debit or credit card.

To learn more about LIKECHARITY’s data protection services please click here.

3. It highlights a simple story that evokes emotional responses: LIKECHARITY creates and produces videos that elicit an emotional response, which is important when discussing individual charities. The immediate reaction to the content compels the viewer with the urgency to turn their reaction into action (donating) by igniting the interest of passive TV audience members who truly care about the cause and giving them the tools to support the organisation.

4. It complements other forms of media: DRTV is complementary to other styles of media such as direct mail and door to door because it enhances the information by giving context in easily digestible adverts. By using DRTV and other kinds of media your organisation can reach out to many different demographics; A typical LIKECHARITY DRTV campaign, over the course  of three months, is seen by around six million Irish viewers - allowing a charity’s message to be amplified nationwide.

5. It creates brand recognition: Many charities have found that following their DRTV campaign they received a 20% increase in brand recognition.  DRTV adverts are usually aired on primetime shows allowing your cause to be seen nationwide; meaning a passive audience can pick up the brands name and logo if the advert appeals to them. This is an opportunity for your brand to gain recognition and a following, while also increasing sales. 

To learn more about DRTV and to learn more about LIKECHARITY, please click on following video








The Power of a Text Message


LIKECHARITY and Christmas FM’s latest results show yet again the unparallelled power of text donating to collect micro payments quickly and easily. This past December, Christmas FM raised €36,838 for Focus Ireland via text message; making it the most raised from text messages since Christmas FM started.

LIKECHARITY’s partnership with Christmas FM started in 2013, where we  provided a simple and innovative song request system for the station M. Listeners text in their requests whilst simultaneously  donating €2 to the charity partner. .  

This year, their attention was given to Focus Ireland,  a charity fighting to end homelessness here in Ireland. Their core objective is homelessness prevention. They provide multiple services to individuals and families. Focus Ireland prioritises supporting those who are currently homeless, those who face the possibility of losing their home and people  at risk of becoming homeless again. Tenancy support  is a huge contributing factor of their success, which includes support services for families and young people, long and short term housing, and other innovative research based services. It is thanks to the unwavering support given to charities like Focus Ireland by  superb initiatives like Christmas FM, an all volunteer radio station, and it’s listenership that enables worthy charities each year to continue providing support and working towards a better Ireland.

We can’t wait for Christmas to roll around again!


Homelessness in Ireland: A National Crisis

There are a lot of homeless people in Dublin right now.  But you probably already knew that.  Especially if you have been on the internet in the past 30 days.  

This is a crisis.  The numbers are staggering.  News providers have published statistics.  Politicians have weighed in their plans to resolve it.  Charities have worked harder than ever to get those affected back on their feet.  

Here at LIKECHARITY we want to help you make sense of all this.  We also want to let you know how you can help.

The Facts:

According to Minister of Housing Simon Conveney, 228 were sleeping rough last week in Dublin.  Coveney says these figures are shocking.  The rate is continuing to grow.  The problem is not specific to Dublin, all of Ireland is affected by this crisis.  This has been a problem that has snowballed and is still gaining momentum.  Since 2015, only one of ten homeless individuals have been provided housing.  

Historically, homeless have flocked to Dublin due to its excellent support systems.  This crisis is something the city has not yet experienced.

Focus Ireland, a charity aimed to end homelessness, reports  that 6,525 people are homeless today in Ireland.   This is bad.  In fact that number has been described as the worst ever recorded.  Vulture funds and poor economic conditions continue to lead families and individuals to seek emergency accommodations or worse, sleep in the street.

What is being done?

Coveney believes this issue is due to lack of housing.  The good news is that last week the government pledged to provide 1,500 rapid housing units in an attempt to provide shelter for those sleeping rough.  Coveney also plead for empty convents and presbyteries to be offered as lodging for homeless in Dublin.  Churches have been asked to offer empty properties to help ease the country’s crisis.  

There are also some unorthodox ideas to solve the issue with lack of housing.  Former Dublin Lord Mayor Mary Freehill has suggested using ships to accommodate destitute individuals.  These “floatels” have been used for cities which lack the room to accommodate oil workers.  Although this solution may sound intriguing it is little more than a dream at this point.  

Who is helping?

Merchants Quay and Focus Ireland are two charities that do brilliant work in supporting the homeless of Dublin and Ireland, respectively.  Their good deeds do not end there, they also focus on preventing individuals from becoming homeless and offer rehabilitation support.  Check out their websites here and here.

As with any crisis, there are ways for you to help.

Whether it is volunteering some of your time or making a donation, your support can help both of these fantastic charities continue their work and help more people.  If you want to make a difference visit their websites to find ways you can help.  Additionally, anyone owning a vacant property or building can contact the Department of Housing.  As colder weather approaches, we need to look to ourselves to fight this problem.  Christmas season usually brings out the best in each other, so this season let’s help those who need it most.


How generous will Ireland be this year?

According to the World’s giving index and the Charities Aid Foundation Ireland was ranked the 3rd most giving country in the world per capita in 2014. But in 2015 however our country had fallen down to the 8th most generous country in the world and only making it the 37th most stranger-friendly. Although the proportion of people who give to charity or volunteer their time has made us the 3rd most selfless nation in Europe, our scores have slipped lately.

Here at LIKECHARITY we know that a lot of the times it is not the lack of desire to help that hinders people to give to charity. Sometimes it is the difficulty of reaching out or knowing where to begin supporting, that make people reluctant. It was out of this very notion our company was born. We wanted to make it easy for you, the public to donate to a cause you cared about. Another reason people can feel fearful to give to charities are the scandals about misplaced funds or over-the-top compensations for aid workers. This is of course a problem but it is important to remember that far more charities are honest and transparent than shady.

We have observed after 3 years partnering with over 300 charities that most of them out there, can be trusted. And we are happy to help these organisations reach more people through simple texts donations, DRTV and Online solutions.  We hope our work can also encourage you to donate a gift or your time to one of our wonderful charity partners. Whatever you can spare matters!

To name a few; Dogs Trust continue their persistent work finding neglected dogs new loving homes. Merchant Quay Ireland have the only 24 hour night cafe opened for the homeless in all of Ireland. And Sightsavers are working relentlessly to cure avoidable blindness for thousands each year. These hero organisations could not continue their valuable work without the support of the public and we are honoured to help them in their fight against injustice.

As summer is winding down more people tend to redirect their focus towards charity work or donations. We hope that this trend exceeds expectations this year! 2016 have been a whirlwind year and we can all use a little more sunshine. And nothing makes you feel happy like helping someone else, so let’s make 2016 our most generous year ever!


Source: The guardian, The Irish Times, The Journal

How to Choose a Charity for Your Donation


Choosing the right charity to donate to can be daunting. In a world where there are thousands and they all do so much good, how do you decide which one is really the one for you? Here are a few things to consider that you may find useful on your quest for your perfect charity.

Often the thought of making a charitable donation is brought on by a personal experience; it may be through personal loss, cancer has touched almost everyone and the hope for a cure is unending. It may be through personal interest such as helping 3rd world countries learn how to farm, irrigate and provide food and subsistence in harsh environments. Many have strong, personal connections with the charity they support.

Charitable donations are about helping others; fulfilling a need, and improving a situation. As a donor this not only makes you feel like you have made a positive contribution, with very little effort or inconvenience. Many of us are willing donors and the easier the process the more likely we are to follow through. It can often be a spontaneous action, after hearing a moving story or advertisement that makes a person want to take action right at that moment. It makes the donor feel good about helping others and can boost a person’s morale.

With the above in mind, take a look at a few ideas that could lead you to your perfect charity.


1.     It’s important to know whom you are as person: what are your passions and hobbies; what is meaningful to you? This will help narrow the list down immediately. If you are a huge animal lover, maybe a charity that advocates animal rights or rehabilitations is right for you.

2.     What do you want to donate? Money, supplies, time? Of course, most charities will accept all of these but some are better for one of these things than others.

3.     How do you want to donate? Some charities utilize text-to-donate, some use strictly online and some use old school methods like the post.

4.     Do your research. It’s important that you are informed about the work that each charity you are considering does. If you like the results of your research, you may have found your ideal charity.

5.     If you want to provide consistent support and keep it simple, look for charities that allow subscription donations. This is where a set amount, which you determine, is taken every month and is a good way to ensure your favorite charity is taken care of on a regular basis.


It’s important to have a good list with a wide variety of charities when you begin this process. We have compiled a fantastic list of over 300 charities on our donation page. Take a look and when you find the right one, it’s easy to donate. Follow the link to start your search:

All in all, donating to charity is a great thing to do but donating to a charity that really speaks to you is even more fulfilling. It is our hope that you are able to find your perfect charity.