creative charity campaigns

LIKECHARITY's Video Production Launch!

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LIKECHARITY are now offering full scale Video Production Services. We want to make it easier for charities to create high quality video content to connect with supporters online, so we’re making it easy and affordable for charities to access professional video production services. We have devised a simple 5 step process that makes it easy for charities to make great video content in a fast and efficient way.

Why is Video Content so Important?

Video content is an unrivalled means of engaging with potential donors. Getting supporters to share your message on social media should be at the top of all charities social media strategy. Great video content on social media generates 1,200% more shares than text and image posts, meaning it’s a medium that must be utilised to get the most from your social media marketing.

When supporters share your content a whole new network can be reached organically. Posts that generate supporter engagement through shares can translate into real results for a charity such as increased brand awareness, brand engagement and with a clear call-to-action, can directly result in donations. Not surprisingly, it has a higher ROI than any other marketing communication method.

Some of the videos you can create using our new service are:

  • Overview - Use this type of video to find new supporters by telling people about who you are and what you do.
  • Founding Story - Engage people emotionally by telling a personal founders story and educate your supporters about why you do what you do.
  • Your Donation - Say ‘Thank You’ to your supporters by making an explainer video about how you spend their money and let them know the difference their support makes.
  • Testimonial - Why not ask a service user to tell people in their own words what difference your organisation has made to their lives. Recruit volunteers by having someone tell others about why they give up their time to volunteer for you.

If you have an idea for a video let us know and we will work with you to make this idea come to life. To give you a taste of what we do check out the show-reel below:

Pricing

The service costs €1000 plus 13.5% VAT (T’s&C’s Apply) for new original content or a reduced edit-only rate of €780 plus 13.5% VAT if you already have photo/ video assets in house.

Longer format, Cinema, TV, Corporate and Competition videos are priced on a per project basis.

In addition to our Digital Video Service, we are also offering bespoke commercial content. This is priced on a per job basis and covers:

  • Longer format digital video advertisements.
  • TV commercials.
  • Cinema commercials.
  • Bespoke corporate partner and competitions videos.

If you'd like to know more please contact deirdre.mullen@likecharity.com or jason.branagan@likecharity.com.

 

#GivingTuesday 2017

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#GivingTuesday has become a worldwide phenomenon since it began in 2012. The idea of the campaign came about when two charities, The 92nd Street Y and the United Nations Foundation, came together. Their goal was to remind people of the importance of giving around the holiday season.

Black Friday and Cyber Monday have become monumental days for consumer spending the world over and so the message was put out to give a little back after you get a little for yourself. With this in mind #GivingTuesday takes place every year on the first Tuesday after Black Friday and Cyber Monday.

#GivingTuesday was celebrated in over 98 countries in 2016 and raised $177 million dollars in online donations for charities around the world. The success of the campaign is fuelled by the power of social media and collaboration between all charities to promote the #GivingTuesday across all social media platforms.

To date, #GivingTuesday has failed to capture the imagination of the Irish public. The rewards of such a campaign could be instrumental in raising much needed funds. And the beauty of it is that many charities already have the resources necessary to run a successful #GivingTuesday campaign:

  • Social media accounts - Twitter, Facebook, Instagram
  • Text-to-donate service
  • A donations page
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This year #GivingTuesday takes place on Tuesday November 28th. The day is fast approaching and it’s time to get the word out. The key to the success of the campaign will be a collaborative approach by all charities to get the word out and spread the #GivingTuesday message. This is the year Ireland will embrace #GivingTuesday!

The #GivingTuesday website offers loads of great resources and tool-kits to guide you on your way to a successful #GivingTuesday campaign. This includes freely available #GivingTuesday logos, ideas, and templates to help promote and run your campaign.

We are only a small nation famed for punching above our weight. Ireland was announced as the second most generous country in Europe in CAF World Giving Index. This year let’s show the world what we can do on #GivingTuesday and get us to the number one spot!

If you would like to get involved why not text a donation to one of over 250 charities listed here.

Sources:
https://www.givingtuesday.org/
https://www.cafonline.org/about-us/publications/2016-publications/caf-world-giving-index-2016

The Benefits of DRTV

Would your charity benefit from an innovative product that can spread your message to millions of passive television viewers? And help increase national recognition whilst being cost efficient? Your company could not only increase profits, but also gain brand recognition, maximize savings, and elevate the interest of new and already established supporters of your charity’s cause.

DRTV stands for Direct Response Television; this allows the immediate contact between the audience and your organisation to create a special relationship that cannot be guaranteed by other means of media. Sure, there are many other ways that your organisation can get your message or name out in the public sphere, but there is nothing quite like DRTV and here are some reasons why:

1. It’s cost effective: A savvy media manager’s dream is to save money for their organisation, and by using DRTV a company can save 20%-30% of the total cost of media advertising. Compared to the pricing of standard commercials and ads on television, newspapers, magazines, etc. DRTV is reasonably priced and offers more value for your money. This allows companies to be in the public view and stay within their price range. In LIKECHARITY’s case, we provide an affordable platform for charities to generate regular monthly donations and significantly increase public awareness using DRTV. 

2. It’s reliable: DRTV allows direct and instantaneous feedback via text message responses from tv viewers; If a charity’s content is struggling to receive any text donations, then the subject matter can be quickly revised and iterated at no extra cost until results improve; Thus creating a reliable and transparent relationship with donors and your organisation . LIKECHARITY provides live tracking and analysis of all text messages responses and processes all donations in a safe and secure way via direct debit or credit card.

To learn more about LIKECHARITY’s data protection services please click here.

3. It highlights a simple story that evokes emotional responses: LIKECHARITY creates and produces videos that elicit an emotional response, which is important when discussing individual charities. The immediate reaction to the content compels the viewer with the urgency to turn their reaction into action (donating) by igniting the interest of passive TV audience members who truly care about the cause and giving them the tools to support the organisation.

4. It complements other forms of media: DRTV is complementary to other styles of media such as direct mail and door to door because it enhances the information by giving context in easily digestible adverts. By using DRTV and other kinds of media your organisation can reach out to many different demographics; A typical LIKECHARITY DRTV campaign, over the course  of three months, is seen by around six million Irish viewers - allowing a charity’s message to be amplified nationwide.

5. It creates brand recognition: Many charities have found that following their DRTV campaign they received a 20% increase in brand recognition.  DRTV adverts are usually aired on primetime shows allowing your cause to be seen nationwide; meaning a passive audience can pick up the brands name and logo if the advert appeals to them. This is an opportunity for your brand to gain recognition and a following, while also increasing sales. 

To learn more about DRTV and to learn more about LIKECHARITY, please click on following video

 

 

 

 

 

References:

http://adage.com/article/news/costs-ad-prices-tv-mobile-billboards/297928/

http://www.campaignlive.co.uk/article/telemarketing-deliver-drtv-campaign-companies-use-drtv-reliable-contact-centre-success/80699

http://www.directresponseacademy.com/artcl.MsrngPrftblty.html

http://www.hawthornedirect.com/drtv_101/FAQs.htm

http://www.dmnews.com/direct-response/direct-response-is-still-an-effective-way-to-build-brands/article/343558/

https://www.entrepreneurship.org/articles/2007/01/using-branding-to-increase-sales

 

February in RED

When we think about February we might think about chocolates, roses, and a romantic dinner for two. However, for Multiple Sclerosis (MS) Ireland the words WEAR, DARE, and SHARE come to mind, as part of their  “Kiss goodbye to MS” global campaign.

  • WEAR: MS Ireland encourages you to wear your shade of red throughout the entire campaign or just on the 14th of February.  Proudly apply your Ruby Woo, Cherry Lush, Pirate Red, Medieval, Rio Rio, or Heat Wave red lipstick! It’s a time to be bold! The WEAR doesn’t stop at lipstick; “Kiss goodbye to MS” campaign welcomes large or small amount of red!
     

  • DARE: Wearing red lipstick too easy? Love a good adrenaline rush? MS Skydive care might be just for you! This is your chance to live outside your comfort zone for a great cause. The DARE can be anything; the theme is to dare someone to do something brave!
     

  • SHARE: This is when participants are given the chance to raise awareness, donations, and most importantly hope. Share your “Kiss goodbye to MS” on any social media with the #kissgoodbyetoms and connect with 11 other organisations who also participate in this global fundraising campaign.

MS Ireland’s overall goal is raising awareness, collecting  donations and most importantly, spreading hope to people affected by MS.

Multiple Sclerosis is a disease that affects the central nervous system, which currently over 9,000 individuals in Ireland have been diagnosed with. The average age of diagnosis  is between 20 and 40 years old; however it’s been reported  wide range of symptoms a person can experience has made it difficult to know when to visit a doctor.

MS Ireland is a service driven organisation and has made it their priority to help not only those affected by MS but their families and carers too. MS Ireland currently has 10 regional offices throughout Ireland and 38 voluntary branches, s where teams of professionals provide workshops and activities. These unique establishments are just one way MS Ireland has taken steps towards their vision of  an “Irish society where all people affected by MS live positive and active lives in the community.”

This Valentine’s day you might want to take part in supporting MS Ireland’s work spreading hope and giving that shade red lipstick an opportunity to represent your efforts in raising awareness and hope for all those affected by MS.


 

Sources:

https://www.mstrust.org.uk/understanding-ms/diagnosing-ms/newly-diagnosed-multiple-sclerosis/a-short-guide-understanding-my-ms#whatis

http://www.ms-society.ie/home

youtube video “understanding MS” :: https://youtu.be/nB6yF6Rdxvc

 

‘Hidden Homeless’ Real Estate Agency Spreads Awareness of Poor Living Conditions

Often when people think of a homeless person they think of someone sleeping on the sidewalk.

The fact of the matter is that most people who are homeless are not sleeping rough in the streets.  They’re couch surfing in friends’ or relatives’ homes and living out of suitcases.  Many of these people could not keep up with their rent or were forced out after their landlord sold the property.  

The Society of Vincent Paul, or SVP, has worked to spread awareness about this problem.

There are over 1,100 homeless families in Ireland right now and SVP believes this is a social issue, not a financial issue.  With more regulations on private housing and more support for social housing.

SVP created a “Hidden Homeless Real Estate Agency” pop-up which was meant to show the public first-hand the poor conditions that hundreds of Irish families have to live in every day.  It had simulated displays of overpriced flats with poor conditions as well as hotel rooms, which many families have to revert to using out of necessity.  The idea for the exhibition was to spread awareness of the issues with the private rent sector and fight for better-priced housing.

The displays were live from Oct. 17th to 18th in South Dublin.

SVP asked passersby to walk through the exhibition then to sign a petition, this petition will be sent to Minister of Housing Simon Coveney.  The petition called for more social housing and further reform on the private sector.  1,400 people have signed the petition as of Nov. 21st.  

SVP’s Head of Social Justice John-Mark McCafferty explained that this success was due to a joint effort.  In the Company of Huskies- a creative agency- suggested the idea to spread awareness on housing rates in Dublin.  Daft.ie, Ireland’s largest property website, have also played a huge role in the campaign.  

You can visit SVP’s Hidden Homeless website here.

Communicating A Cause For Christmas.

This month marked the tragic one-year anniversary of Jonathan Corrie, who was found dead in a doorway near Leinster house on December 1st.

While raising awareness of homelessness is a year-round battle, with Richard Gere himself saying he felt “invisible” when he recently took to the streets to research an upcoming role, there are some charities successfully managing to amplify their message this Christmas.

As an authority on the homeless crisis and its devastating effects Merchant’s Quay Ireland understand the importance of communicating effectively in order to galvanise support. Which is why MQI recently launched a television campaign with the goal of asking the general public to donate and in so doing, to help them give back what homelessness takes away.

MQI address homelessness at its most basic level by providing food and shelter. They priortise our fundamental human needs first and it’s the uncomplicated nature of this care that we can all easily understand and appreciate. In order to tackle the many issues arising from living on the street, such as mental health and addiction problems, MQI offers therapeutic groups, counselling, life skills training, personal development, work and pre-employment training to enable its service users successfully reintegrate into society. This holistic approach also incorporates family members directly and indirectly affected by a loved one’s life on the street, to help strengthen the necessary support networks necessary to rebuild shattered lives.  

LikeCharity have been bowled over by the public reaction. The ad has resonated so strongly up and down the county because MQI quickly managed to encapsulate exactly what it means to be homeless at Christmas.

Homelessness is a universal issue but the way in which organisation’s highlight their cause is what makes the difference. Design Develop, an architectural design firm in Slovakia, has embarked on The Gregory Project, an initiative to turn billboard spaces into actual living spaces for the homeless. The Gregory Project plan to build small two-room apartments in these spaces—one room with an entrance hall, kitchen with a small desk and a raised bed with storage underneath, and the other room being a bathroom with the ad space itself actually offsetting the cost of construction.

Saint Vincent DePaul in London also created this emotive campaign to show how there are two sides to every story to raise awareness of homelessness amongst young people. Backed up by yesterday’s report from the Dublin Region Homeless executive which revealed the number of homeless children in Dublin has doubled this year.

And who could forget student Dominique Harrison-Bentzen’s appeal to raise help raise over £30,000 for a homeless man named Robbie, who gave her £3 for a taxi home after she lost her bank card on a night out. Using the power of social media Dominique enlisted the help of Ian Brown to help amplify her message and smash her original target by 8% via online donations.

Ultimately having your voice not only heard but listened to could be the difference between someone sleeping rough on the streets or having a roof over their head.