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What to Know About Data Protection

We all are somewhat afraid of the commissioner knocking on the door of non-profits and asking to see how the organisation is keeping donors’ sensitive personal data ethically protected which is why LIKECHARITY have teamed up with SYTORUS to help you with the overwhelming task of becoming a GDPR compliant.

First we have to talk about what the GDPR is; it stands for the General Data Protection Regulation, it is a document that will enforce data protection policies on organisations all over the EU. The GDPR will be implemented on the 25th of May 2018 by the EU parliament. Here are some of the key changes that will occur:

1. Increased Territorial Scope: Regardless of the location or what kind of company you run, if you process any kind of personal data through your organisaiton, the GDPR applies to you. If you provide goods and services to EU citizens then you are required by law to implement this regulation in your organisation..

2. Penalties: If there is a breach of GDPR your organisation can be fined up to 4% of annual global turnover or €20 Million. For example potential actions classed by the commissioners as an serious infringement for non-profits is not getting the proper consent from a potential donor to use their personal data in analysis, in tracking trends, or to transfer their personal data to other organisations.

3. Consent: you will no longer be allowed to use long ambiguous terms and conditions, now your organisation are only allowed to give a coherent and accessible form of terms and conditions so that your donors have the proper agency to consent. Your terms and conditions should be transparent and in language that can be easily understood.

4. Breach Notification: When there is a data breach in your charity it is required that donors and controllers be notified within 72 hours of the breach.

5. Right to Access: Completely changes the manner of transparency between the donor and charity. The donor can request access to their personal information to discover the charity’s intentions and purpose for holding personal data. While also providing transparency of where the data is being stored or used.

6. Right to be Forgotten: the right of the donor’s personal information to be erased from the database of the charity and to halt the distribution of this information publicly. This right can be enacted when the information is not relevant anymore or that the consent of the customer is withdrawn.

7. Data Probability: this is the right of the client to receive personal data about them from the charity transfer another charity of the client’s choosing.

8. Privacy by design: all systems and protocols call for data protection. Everything the company does with any kind of data needs to include a formula for data protection, not just an added service.

Given all of these changes, charities have to be prepared to enforce them in order to avoid fines and remain compliant.

To be a GDPR guru, it’s important that you understand the regulation rhetoric used in the document. Here are some policy jargon that may come up:

  • Processing: to complete operations involving data through the means of computers, letters, to classify information

  • Restriction of processing: limits what a data controller can do with personal data.

  • Profiling: automated processing of personal data, that helps analyse and predict, behaviors, interests, work conduct, and economic situations.

  • Pseudonymisation: a form of processing of personal information that doesn’t allow the connection between the data and the data subject without additional information from them.

  • Filing system: personal data can be accessed only with specific criteria,on a functional or geographical basis.

  • Genetic data: personal data related to heredity, genetic characteristics, unique information about their physiological state, and health status.

  • Biometric Data: specific technical processing of physical, physiological, and natural behavior of a person. ie. Facial images.

  • Cross-Border Processing: processing of personal data specifically of activities of a member of state in a controller establishment or a processor establishment, while being in either in a single or multiple enterprise(s).

  • Main Establishment: for a controller in enterprises in more than one members of state, the central establishment is considered the main establishment, until another the controller has made the decision of making another establishment the main one. For a processor in establishments in more than one member of state, the central administration is considered the main establishment, unless there is no central administration, then wherever the data is being processed is considered the main establishment while they are also subject to specific obligations are under this regulation.

  • Representative: a person that is designated by the controller or processor to represent the establishment with their various obligations under the regulations.

  • Binding Corporate Rules: personal data protection policies when personal data is transferred between a controller and a processor or transferred between controller and third party or processor and third party or transferred between groups that are engaged in joint economic activity.

  • Supervisory Authority: independent public authority

LIKECHARITY and Sytorus had come together to offer LIKECHARITY Privacy Engine, which is a new data protection engine that will prepare for the GDPR that will be implemented next year. It provides data protection support, guidance, and training all in one. This allows your charity to thrive while being conscious of how your data is protected. If you would like to learn more about LIKECHARITY Privacy Engine, please click here .

 

References:

http://www.eugdpr.org/eugdpr.org.html

http://www.eugdpr.org/the-regulation.html

http://www.lewik.org/term/13563/restriction-of-processing-definitions-gdpr/

http://www.lewik.org/tree/?node=13582

https://www.flickr.com/photos/134794750@N07/32457814122/in/photolist-4vhGkq-QdjpYm-RsbMjS

The Benefits of DRTV

Would your charity benefit from an innovative product that can spread your message to millions of passive television viewers? And help increase national recognition whilst being cost efficient? Your company could not only increase profits, but also gain brand recognition, maximize savings, and elevate the interest of new and already established supporters of your charity’s cause.

DRTV stands for Direct Response Television; this allows the immediate contact between the audience and your organisation to create a special relationship that cannot be guaranteed by other means of media. Sure, there are many other ways that your organisation can get your message or name out in the public sphere, but there is nothing quite like DRTV and here are some reasons why:

1. It’s cost effective: A savvy media manager’s dream is to save money for their organisation, and by using DRTV a company can save 20%-30% of the total cost of media advertising. Compared to the pricing of standard commercials and ads on television, newspapers, magazines, etc. DRTV is reasonably priced and offers more value for your money. This allows companies to be in the public view and stay within their price range. In LIKECHARITY’s case, we provide an affordable platform for charities to generate regular monthly donations and significantly increase public awareness using DRTV. 

2. It’s reliable: DRTV allows direct and instantaneous feedback via text message responses from tv viewers; If a charity’s content is struggling to receive any text donations, then the subject matter can be quickly revised and iterated at no extra cost until results improve; Thus creating a reliable and transparent relationship with donors and your organisation . LIKECHARITY provides live tracking and analysis of all text messages responses and processes all donations in a safe and secure way via direct debit or credit card.

To learn more about LIKECHARITY’s data protection services please click here.

3. It highlights a simple story that evokes emotional responses: LIKECHARITY creates and produces videos that elicit an emotional response, which is important when discussing individual charities. The immediate reaction to the content compels the viewer with the urgency to turn their reaction into action (donating) by igniting the interest of passive TV audience members who truly care about the cause and giving them the tools to support the organisation.

4. It complements other forms of media: DRTV is complementary to other styles of media such as direct mail and door to door because it enhances the information by giving context in easily digestible adverts. By using DRTV and other kinds of media your organisation can reach out to many different demographics; A typical LIKECHARITY DRTV campaign, over the course  of three months, is seen by around six million Irish viewers - allowing a charity’s message to be amplified nationwide.

5. It creates brand recognition: Many charities have found that following their DRTV campaign they received a 20% increase in brand recognition.  DRTV adverts are usually aired on primetime shows allowing your cause to be seen nationwide; meaning a passive audience can pick up the brands name and logo if the advert appeals to them. This is an opportunity for your brand to gain recognition and a following, while also increasing sales. 

To learn more about DRTV and to learn more about LIKECHARITY, please click on following video

 

 

 

 

 

References:

http://adage.com/article/news/costs-ad-prices-tv-mobile-billboards/297928/

http://www.campaignlive.co.uk/article/telemarketing-deliver-drtv-campaign-companies-use-drtv-reliable-contact-centre-success/80699

http://www.directresponseacademy.com/artcl.MsrngPrftblty.html

http://www.hawthornedirect.com/drtv_101/FAQs.htm

http://www.dmnews.com/direct-response/direct-response-is-still-an-effective-way-to-build-brands/article/343558/

https://www.entrepreneurship.org/articles/2007/01/using-branding-to-increase-sales

 

Exciting Changes at LIKECHARITY

In LIKECHARITY, we are always aiming to give charities the best experience possible when fundraising with us. With this aim we are building a new bespoke account management system for charities and we’ve also expanded our product range.

This week we were delighted to launch to charities the first stage of our new Account Management system. This first stage will allow charities to see clearly how much they’ve raised by each network, how each of their keywords are raising in real time and financial information. Over the next few weeks, charities be able pick competition winners, update their details, see all our useful guides and much more. We’re building the system ourselves so we can design it to suit the charities’ needs.

Charities can log on by clicking Login on the website menu.So we’d love to hear your feedback! What do you think? What can we improve?

As well our existing services such text competitions and DRTV, over the past few months we’ve expanded our product range for charities. You can find  a full list of our products under services on the website.

Some new services include, SMS Sponsorship which enables friends and family to sponsor active fundraisers for a charity event with a simple text message. It works like a sponsorship card.

Our Bulk SMS Service lets charities contact their supporter via SMS. Whether charities are asking supporters to text in a donation, inviting them to an event or looking for volunteers. Bulk SMS is inexpensive and effective.

We also offer Online Marketing. We produce content in house and execute high-performing online awareness and fundraising campaigns.

If there any other services or products you’d like to see, please get in touch and we can have a chat about. We can help you fundraise and see astonishing results for whatever budget you have.

You can email me deirdre.mullen@likecharity.com or call me directly on 01 557 24 25