#GivingTuesday has become a worldwide phenomenon since it began in 2012. The idea of the campaign came about when two charities, The 92nd Street Y and the United Nations Foundation, came together. Their goal was to remind people of the importance of giving around the holiday season.
Black Friday and Cyber Monday have become monumental days for consumer spending the world over and so the message was put out to give a little back after you get a little for yourself. With this in mind #GivingTuesday takes place every year on the first Tuesday after Black Friday and Cyber Monday.
#GivingTuesday was celebrated in over 98 countries in 2016 and raised $177 million dollars in online donations for charities around the world. The success of the campaign is fuelled by the power of social media and collaboration between all charities to promote the #GivingTuesday across all social media platforms.
To date, #GivingTuesday has failed to capture the imagination of the Irish public. The rewards of such a campaign could be instrumental in raising much needed funds. And the beauty of it is that many charities already have the resources necessary to run a successful #GivingTuesday campaign:
- Social media accounts - Twitter, Facebook, Instagram
- Text-to-donate service
- A donations page
This year #GivingTuesday takes place on Tuesday November 28th. The day is fast approaching and it’s time to get the word out. The key to the success of the campaign will be a collaborative approach by all charities to get the word out and spread the #GivingTuesday message. This is the year Ireland will embrace #GivingTuesday!
The #GivingTuesday website offers loads of great resources and tool-kits to guide you on your way to a successful #GivingTuesday campaign. This includes freely available #GivingTuesday logos, ideas, and templates to help promote and run your campaign.
We are only a small nation famed for punching above our weight. Ireland was announced as the second most generous country in Europe in CAF World Giving Index. This year let’s show the world what we can do on #GivingTuesday and get us to the number one spot!
If you would like to get involved why not text a donation to one of over 250 charities listed here.