5 Examples of Creative Advertising for Text Campaigns
At LIKECHARITY, we provide a text to donate platform to over 300 fantastic charities. Every day, we see first hand how our charities incorporate text to donate into their advertising to raise funds for their worthy causes. We consistently see charities successfully use mediums like web advertising, social media and print advertising to seek donations. Every once in a while, we see a charity use an entirely different and creative medium to raise funds and we thought we'd share 5 examples of these kinds of campaigns.
1. Debra Ireland - BUTTERFLY Campaign
Debra Ireland provide support for people with Epidermolysis Bullosa (EB), a rare skin condition. For EB Awareness Week, Debra Ireland combine their text to donate service with the wearing of a butterfly temporary tattoo. Supporters receive a pack with the tattoo and a request to text BUTTERFLY to 50300 to donate €4. They've had some very famous faces take part in the campaign such as Harry Styles, Colin Farrell and Johnny Sexton.
2. The Saoirse Foundation - BUZZ Campaign
The Saoirse Foundation work with people with Battens Disease, an inherited disorder of the nervous system. The Saoirse Foundation provide child-centred ambulance transport services in the form of "Bumbleances". As part of a fundraising drive, the Saoirse Foundation put their text to donate keyword, BUZZ on the side of a Bumbleance and took it on a nation wide tour.
3. Pieta House - PH4 Campaign
Pieta House provide support to people in suicidal distress. To raise funds for Pieta House, a supporter decided to walk from Waterford to Belfast with a washing machine on his back, the washing machine representing the heavy load that people in suicidal distress carry. Pieta House's keyword PH4 was featured on the washing machine and people were encouraged to donate along the way.
4. ISPCC - BREAKFAST Campaign
The ISPCC provide 24 hour support services to children in Ireland. To raise funds for their Childline listening service, the ISPCC partnered with Cheerios. The ISPCC's keyword BREAKFAST was featured on Cheerios boxes of cereal and in other supporting promotional materials.
5. Heart Children - HCI Campaign
Heart Children support parents and families of children with a Congenital Heart Disorder. To raise awareness and funds, Heart Children decided to feature their keyword HCI on the side of a truck which travels around the country.
From tattoos to breakfast cereal, it's clear that our charities like to get creative with their advertising. We can't wait to see where a LIKECHARITY text to donate keyword ends up next!