The Science Behind the Art of Fundraising Campaigns

The creativity and ingenuity required to craft a successful fundraising campaign should not be underestimated. In the charity sector we do not have a product or service to supply in exchange for money. Instead we must convince people to part with their hard earned money in support of a cause, be that local, national or international. Undoubtedly, this is a hard sell but is certainly not impossible.

Charity appeals present potential donors with a decision to make, will I or won’t I support this cause? And so, a good foundation for charity appeals is understanding the behavioral science behind how people make decisions.

“We are not thinking machines that feel; rather, we are feeling machines that think.” - Antonio Damasio

Thinking, Fast and Slow

People make decisions in one of two modes or systems according to Daniel Kahnemann, author of the groundbreaking book on behavioral psychology and decision making “Thinking, Fast And Slow”.

System 1 is where we make impulsive decisions from instinct and our intuition. These decisions are often made unconsciously, when the person is in ‘autopilot’ and are predominantly driven by emotion. According to Kahnemann, 95% of our decisions are driven by this system.

System 2 is where we make rational decisions. This is when people use problem solving techniques and critical thinking to guide the decision-making process. As much as we like to think that we all make decisions with reason and logic, only 5% of decisions are actually made in this way according to Kahnemann.

Facts and figures have their place and can be an effective way of demonstrating the scale of  the problem that needs to be addressed. However, facts and figures can be cold, overwhelming and target system 2. As Kahnemann said, “thinking is to humans as swimming is to cats, they can do it but they would prefer not to.” It is best to avoid drowning your audience in facts and figures. People will instinctively begin to think about the scale of the problem rather than the difference you are making. Once people’s train of thought  goes off on a tangent you have lost them.

Creatives should demonstrate the human aspect hidden behind the facts and figures and appeal to people’s emotions. Storytelling is a popular and appropriate tool to appeal to the emotional triggers of system 1. Storytelling has been employed in both the for profit and not for profit sector for good reason.

Stories, Emotions & Oxytocin

The neurochemical called oxytocin is produced when we are shown forms of kindness from others or when someone instills trust in us. Furthermore, it motivates us to cooperate with others. Oxytocin does this by boosting our sense of empathy.

Dr. Paul J. Zak conducted tests to see if narratives shot on video would cause the brain to make oxytocin. The study showed that character-driven stories consistently caused the brain to make oxytocin. As Dr. Zak said in the Harvard Business Review when discussing his findings:

“The amount of oxytocin released by the brain predicted how much people were willing to help others; for example; donating money to a charity associated with the narrative.”

Dr. Zak’s research discovered that in order to motivate people to help others through a narrative, the story must first grab and sustain attention. This is done by creating tension. His lab found that “If the story is able to create that tension then it is likely that attentive viewers will come to share the emotions of the characters in it.” Tension in this instance is showing the problem or need that is to be addressed in a compelling narrative.

From Empathy to Action

Converting the feeling of empathy into an action is easier said than done. Luckily, The Fogg Behavior Model was developed to help us to understand the process of converting emotions into actions. The model shows that three elements must converge at the same time for a behavior to occur: Behavior = Motivation x Ability x Prompt

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Motivation - in order to motivate the sought after behavior one needs to stand out and be noticed. This is why we should target system 1 and people’s emotions through a compelling story or narrative. If successful, this will release oxytocin and boost people’s sense of empathy.

Ability - Be widely available, easy to understand and simple to buy, or in our case, support financially. Having already succeeded in getting people to empathise with your appeal it is important to not make the person jump through a number of hoops. The more hoops they  must jump through, the more will fall off. This is one of the reasons why Like Charity’s Text-To-Donate service has been so successful. A text of one word to an easily recalled keyword is all it takes for a potential donor to become a supporter. And better still, Like Charity’s new Recurring Text-To-Donate service has made it incredibly easy for potential donors to support your cause on a continuous basis.

A multi-stepped process has been reduced to a single text message of a single word.

Prompt - also known as a call-to-action - As the saying goes, if you don’t ask, you won’t get. No need to be discreet here, tell the people what you need and explicitly ask for their support.

People make hundreds of decisions everyday. Some are significant and others trivial. As fundraisers we are presenting people with another decision to make within their hectic day, will I support this cause? Because of this it is important that we all have a basic understanding of the behavioral science behind decision making and continuously improve our understanding of the field.

National Volunteer Week 2018


Volunteering our time and resources to the causes we believe in can be one of the most rewarding things we can do. The sense that we have dedicated a piece of ourselves to help others is an incredibly empowering and noble act which should be commended.

National Volunteer Week takes place between from the 14th-20th May 2018. The week is dedicated to highlighting the fantastic work volunteers across the country put in to selflessly help others. As a nation we are famed for our goodwill as well as our self-deprecation. National Volunteer Week shines a light on the generosity of  people within our communities which, due to our natural self-deprecating ways, we could do with a helping hand promoting!

The theme of National Volunteer Week 2018 is Volunteering Builds Better Communities and this is something that cannot be underestimated. So many charities and their volunteers support and supplement vital gaps in communities, from volunteer-led mental health services to groups protecting our environment and everything in between.

The beauty of volunteering is that it not only benefits your community, it also benefits each individual volunteer. It brings people together, creates stronger bonds between members of a community and on a personal level can build ones confidence and self-esteem.

So what are you waiting for?!

If you are not already a volunteer why not see what charities and volunteer-led groups are working within your community? They will certainly appreciate the extra help!


Has Telly's Obituary Been Written Prematurely?

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The aul tellybox!

The much whispered words that television is dead has been bandied around for a while now. To assume that television is on its last legs, pottering slowly towards the mortuary is a common proclamation today. Streaming services like Netflix, Hulu and Amazon Prime have become very popular here in Ireland and further afield reinforcing assertions that television is no longer the powerful medium it once was.

Fake news was the hot topic of 2017 and I’m not a person that lets hearsay form my own opinions. So it was time to do a little research and see if the poor old television’s obituary has been written prematurely.

Television Performance 2017

You might not believe me when I say it but television had a strong performance in Ireland in 2017. The average viewer watched 3 hours and 13 minutes of television per day in 2017 in Ireland (Television Audience Measurement Ireland, 2018). That’s 5 minutes more per day than 10 years ago which is remarkable considering the increased options available to the public for the consumption of video content. Moreover, linear TV (live TV plus playback within a seven-day period) represented 79.9% of all video consumption by all adults in the Republic of Ireland in 2017 (Core Media, 2018). So on the back of this information it might be a bit premature to be mourning television as an entertainment medium of the past.

You might say fair enough, television is not dead yet...but with millennial's maturing it soon will be as their preferred means of consuming video is online and not in the front room in front of the fire with a mug of tea and a biscuit. The fact of the matter is that 55.5% of video consumption for millennial's (18 - 35 years old) remains on linear TV (Core Media, 2018). This represents a significant share of video consumption for the millennial demographic and reality/live TV is the key to maintaining this share and increasing it further. Why is reality and live TV so important? Because reality and live TV drive a huge amount of social media chatter. Shows like First Dates Ireland, Ireland’s Got Talent and the brilliant Tommy Tiernan Show always get conversations going and this is where the FOMO (Fear of Missing Out) effect takes hold of the millennial generation. The thought of not knowing what all the hullabaloo is about on social media is enough to cause a restless night in mild cases and represent the end of the world on the more extreme end of the spectrum!

All jokes aside, people and millennials in particular love to express opinion on social media and reality/live television is certainly one of the most popular online conversation starters in Ireland today. Reality and live television is immediate. The format means that story lines move quick and watching these shows as they happen is often the most convenient way of keeping up to date. Television will always be the pound for pound champion for these extremely popular programming formats.

Television is certainly not dead and its enduring success continues to surprise many outside of the industry. I for one am looking forward to putting the feet up with a big mug of tea with a few ginger nuts this evening  and seeing what’s on the tellybox tonight. Who knows, I might even tweet about it!




Donation Day 2017 - Giving The Gift of Sight This Christmas


This year Christmas FM partnered with Sightsavers for its annual Donation Day. Christmas FM’s Donation Day is celebrated each year in the run up to Christmas with the aim of raising as much money as possible for its nominated charity. This years nominated charity, Sightsavers, set an ambitious target of raising €125,000 to enable Sightsavers to give the gift of sight to over 3,500 people.

Neglected tropical diseases (NTDs) affect more than 1.5 billion of the world’s poorest people, including 875 million children. That is one in five people worldwide. Sightsavers work tirelessly to treat those suffering from NTDs and take preventative action to stop the spread of NTDs in affected regions. Without the generosity of the public much of the great work Sightsavers do would not be possible and this is why Christmas FM’s Donation Day was so important.

Christmas FM’s Donation Day took place on the 20th December 2017. All parties involved worked tirelessly throughout the day to ensure Sightsavers reached their target of raising €125,000 which was achieved. The Irish are renowned for their generosity and this was shown in abundance on Donation Day 2017!

LIKECHARITY would like to congratulate all parties involved in Christmas FM’s Donation Day and we are immensely proud to have played a small part in ensuring the day was a roaring success! The star of the show was the Christmas FM listeners and thanks to their generosity Sightsavers are enabled to perform 3,500 sight restoring operations.

Disappointed you didn't get to get involved on Donation Day 2017? No need to fret! You can still help by texting 'Xmas' to 50300 to donate €2 (min. €1.80 goes to Sightsavers) and remember to tune into Christmas FM! Sure, you could switch that dial right now and get into the Christmas spirit!

LIKECHARITY's Journey to €7 Million


This week LIKECHARITY is celebrating raising €7 Million for charities through the text-to-donate platform!

LIKECHARITY’s story began in 2013 with a simple goal - to help charities raise money in a more cost effective way. The company’s founders, John Kyne and Tadhg O’Toole, saw a gap between charities and potential donors and a simple text message was the tool to bring these two groups together.

Over 300 charities have benefited from LIKECHARITY’s text-to-donate platform since it was created and this week we celebrate raising €7 million for charities through the text-to-donate platform.

All of us at LIKECHARITY are immensely proud to reach €7 million raised for charities to date and are looking forward to raising our next €7 million and more!


SMS Milestone - 25 Years Old This Week!


This week marks a milestone in communication technology with the 25th birthday of the SMS (short messaging service). The text message has had quite the journey since the inception of the idea in 1984 by Friedhelm Hillebrand and Bernard Ghillebaert to become the most successful communications platform of all time.

In the early days of the text message things were very different. There was no alphabetical keypad on a touchscreen smart device and the thought of getting a free text to any person on any network sounded like a thing of fiction. The question “what network are you on?” was constantly muttered in an effort to desperately protect one’s credit balance in the early days. Thankfully those days are well behind us!

The advent of the T9 system of writing text using a number keypad made texting a much simpler task and one universally accessible to anyone with a mobile phone. The system was so innovative that it was quickly adopted by all the major players in the industry.

The big game changer for the SMS was in 1999 when mobile operators allowed their customers to send texts to people on different carrier networks. This made the SMS a viable modern day communications platform that could connect people the world over.

By 2007 the text message was the most successful communications platform of all time. This was also the year that the first iPhone was launched and soon smartphones and instant messaging apps were predicted to be the downfall of the SMS.

Despite this prediction SMS has five billion users today and this number is growing. The humble text message has not only allowed us to communicate with the people we know, it has paved the way for innovations in a number of industries. None more so than in the charity sector where texting has been at the forefront of fundraising campaigns.

For LIKECHARITY the power of a text message cannot be under-estimated. LIKECHARITY broke down the barriers that made the text message a cost-effective means of fundraising for charities and today Irish charities have raised over €7,000,000 through our Text-To-Donate platform.

For more information on LIKECHARITY’s Text-To-Donate platform contact  


Charities - It's Time To Get Mobile!


Charity’s are founded and operate in order to help those who need assistance in their time of need, so it’s fair to say charity’s can be characterised as being friendly. But in the digital age it’s no longer good enough to be just friendly, you have to be mobile-friendly!

In 2016 mobile overtook desktop as the most used means to access websites online for the first time. This milestone was inevitable based on the fact that year on year mobile was closing the gap with desktop as the preferred means to access websites online. Despite the fact that 55.79% of traffic to websites comes from mobile in 2017 ( many sectors have been slow to respond to society’s adaptive use of the internet.

The facts are there, if your website is not mobile optimised then you will lose visitors on your website in bucket loads and for charities this means potential donors. According to Google people are five times more likely to leave a site if it is not mobile-friendly and over half of all mobile users will leave a website if it takes more than three seconds to load. Furthermore, if your website is not mobile-optimised then Google’s SEO selection process for search results will punish you and chances are your website will not show up on the first page of search results. This could result in potential donors not even considering you in their decision making process when deciding what charity to support.

Addressing your website’s mobile-optimisation may seem like a daunting task but with a little research and an understanding of the importance of mobile-friendly websites for people today the process should be painless and fruitful. Google and Moz are two great sources for information on mobile-optimisation among many others and these should arm you with the required tool kit to not only be a friendly non-profit organisation but to also be a mobile-friendly non-profit organisation!

Here at LIKECHARITY we have developed a mobile optimised donations page for charities to capture donations online and it integrates seamlessly with social media for which mobile is by far the preferred device used. Your donations page is customisable to suit your charity’s brand and asks from your supporters. For more information on LIKECHARITY’s mobile optimised donations page contact



Housing First - The Solution to Ireland's Homelessness Crisis?


Month on month figures reveal that more and more men, women and children are finding their way onto our streets with no home to call their own. We need a change of strategy to effectively address the homelessness crisis in Ireland.

The government’s strategy in dealing with homelessness has been to provide short-term emergency accommodation through local authorities. Yes, this is better than doing nothing at all for people who find themselves with nowhere to go. But is it effective? Does it give people the platform to grow and make a life for themselves and their family? Does the current programme try to figure out why people are in their current situation and take proactive action to ensure that they and future generations will never have to face homelessness again? Unfortunately, the answer to these questions is no. It really is a case of putting a band-aid on a bullet wound.

Housing First - Ireland’s Alternative
Homeless services in Ireland generally operate on a staircase recovery model. In short, those seeking to be housed must prove their worth. For example, this can be done by living continuously in a homeless shelter while completing an addiction course or rehabilitation programme to prove one’s suitability for a home if substance abuse is identified as an issue. However, without a home one could only imagine the daily struggles you would face, mental and physical. The expectation of then entering and working your way up through the staircase model to secure housing is an unrealistic means to select those who need a home.

The Housing First Model sees the stairways recovery model as having the order backwards. The stages of the Housing First Model are:

Firstly, supply the person in question with a home of their own.

Immediately a specially dedicated care team give supports such as counselling or treatment for substance abuse to the new tenants if that is an identified inhibitor.

With continued support tenants develop the skills and resilience needed to sustain and flourish in their life and new home.

It is a simple model and the central premise makes perfect sense. Give someone a home and you’ll give them security and a platform to build from. Then the issues surrounding why such a person became homeless in the first place and how to avoid future homelessness can be addressed through the care team. This eventually leads to the full independent living of the tenant in receipt of the home.

The statistics back up the theory of the Housing First Model. In 2008, Finland adopted the Housing First Model and has eliminated long-term homelessness there. In Utah, USA, the implementation of the Housing First Model resulted in a 72% reduction in the numbers classified as long-term homeless in its first 9 years. Today, long-term homelessness has been eradicated in Utah.

In 2011, a shift towards the Housing First Model to alleviate long term homelessness was published in the Programme for Government. Currently only 1% of the national homeless budget is allocated to the Housing First Model. It is imperative that the government allocates more funding towards the Housing First Model so that charities and local authorities can tackle Ireland’s homelessness crisis effectively.


LIKECHARITY's Video Production Launch!


LIKECHARITY are now offering full scale Video Production Services. We want to make it easier for charities to create high quality video content to connect with supporters online, so we’re making it easy and affordable for charities to access professional video production services. We have devised a simple 5 step process that makes it easy for charities to make great video content in a fast and efficient way.

Why is Video Content so Important?

Video content is an unrivalled means of engaging with potential donors. Getting supporters to share your message on social media should be at the top of all charities social media strategy. Great video content on social media generates 1,200% more shares than text and image posts, meaning it’s a medium that must be utilised to get the most from your social media marketing.

When supporters share your content a whole new network can be reached organically. Posts that generate supporter engagement through shares can translate into real results for a charity such as increased brand awareness, brand engagement and with a clear call-to-action, can directly result in donations. Not surprisingly, it has a higher ROI than any other marketing communication method.

Some of the videos you can create using our new service are:

  • Overview - Use this type of video to find new supporters by telling people about who you are and what you do.
  • Founding Story - Engage people emotionally by telling a personal founders story and educate your supporters about why you do what you do.
  • Your Donation - Say ‘Thank You’ to your supporters by making an explainer video about how you spend their money and let them know the difference their support makes.
  • Testimonial - Why not ask a service user to tell people in their own words what difference your organisation has made to their lives. Recruit volunteers by having someone tell others about why they give up their time to volunteer for you.

If you have an idea for a video let us know and we will work with you to make this idea come to life. To give you a taste of what we do check out the show-reel below:


The service costs €1000 plus 13.5% VAT (T’s&C’s Apply) for new original content or a reduced edit-only rate of €780 plus 13.5% VAT if you already have photo/ video assets in house.

Longer format, Cinema, TV, Corporate and Competition videos are priced on a per project basis.

In addition to our Digital Video Service, we are also offering bespoke commercial content. This is priced on a per job basis and covers:

  • Longer format digital video advertisements.
  • TV commercials.
  • Cinema commercials.
  • Bespoke corporate partner and competitions videos.

If you'd like to know more please contact or


#GivingTuesday 2017


#GivingTuesday has become a worldwide phenomenon since it began in 2012. The idea of the campaign came about when two charities, The 92nd Street Y and the United Nations Foundation, came together. Their goal was to remind people of the importance of giving around the holiday season.

Black Friday and Cyber Monday have become monumental days for consumer spending the world over and so the message was put out to give a little back after you get a little for yourself. With this in mind #GivingTuesday takes place every year on the first Tuesday after Black Friday and Cyber Monday.

#GivingTuesday was celebrated in over 98 countries in 2016 and raised $177 million dollars in online donations for charities around the world. The success of the campaign is fuelled by the power of social media and collaboration between all charities to promote the #GivingTuesday across all social media platforms.

To date, #GivingTuesday has failed to capture the imagination of the Irish public. The rewards of such a campaign could be instrumental in raising much needed funds. And the beauty of it is that many charities already have the resources necessary to run a successful #GivingTuesday campaign:

  • Social media accounts - Twitter, Facebook, Instagram
  • Text-to-donate service
  • A donations page
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This year #GivingTuesday takes place on Tuesday November 28th. The day is fast approaching and it’s time to get the word out. The key to the success of the campaign will be a collaborative approach by all charities to get the word out and spread the #GivingTuesday message. This is the year Ireland will embrace #GivingTuesday!

The #GivingTuesday website offers loads of great resources and tool-kits to guide you on your way to a successful #GivingTuesday campaign. This includes freely available #GivingTuesday logos, ideas, and templates to help promote and run your campaign.

We are only a small nation famed for punching above our weight. Ireland was announced as the second most generous country in Europe in CAF World Giving Index. This year let’s show the world what we can do on #GivingTuesday and get us to the number one spot!

If you would like to get involved why not text a donation to one of over 250 charities listed here.


Excited to Launch a New Way for Charities to Accept Donations!

LIKECHARITY is excited to offer a new mobile optimised credit card donation page for charities. Charities can send their supporters to a customised page to collect donations via credit card. This product was created after listening to charity feedback and we can't wait to see charities using it in upcoming fundraising campaigns!

Features include:

  • Easy to set-up
  • Tracking & insights
  • Secure donations
  • Social media integration
  • Optimised for mobile devices
  • Real-time status page  

If you've any questions please get in touch with

Cyber Crime Prevention For Charities


Over the past number of years cybercrime has become a menace to the global economy. Ireland has seen a dramatic spike in cyber crime activities in recent years. In 2014 the cost of cyber crime in Ireland alone was €498,000. By 2016 this figure jumped to €1.7 million and will rise in the coming years. Industry sectors such as financial services and government agencies have had their battle with cybercrime well documented. But charities have not been immune to this for example with the Trinity Foundation, the fundraising arm of Trinity College Dublin, suffering a cyber security attack in April 2017.


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The impact of cyber security is two-fold. When an organisation falls victim to a cyber attack the immediate concern is generally the financial impact it would have. However, the long-term damage a cyber attack can have on a charity’s reputation is of much more concern. The protection of personal data is at the forefront of the public’s concerns when dealing with companies and charities alike. E-mail addresses of donors being passed on to 3rd parties is a simple example of a breach of the GDPR that many charities could fall foul of unwittingly and show the gaps in a charities cyber security. As well as the loss of donor trust, failure by a charity to adhere to the incoming GDPR could result in fines of up to €10 million or 2% of annual turnover for serious breaches of the regulations. Cybercrime can take many forms and it is critical that charities are aware of the threats so they can take corrective action to minimise the threat.


Types of Cybercrime


Ransomware is a type of malicious software that encrypts data in a user's PC so that it is no longer accessible. Fraudsters demand a fee in order for the affected user to receive an encryption key and free up access to their data once more. Ransomware attacks most commonly occur because an unsuspecting employee inadvertently opens a mail attachment.  


Ransomware attacks have the ability to cripple an organisation's ability to operate and so preventative action must be taken in advance to avoid such a scenario:


  • Charities must securely backup their data. If such an attack was to occur the charity could restore their network from the backed up data and continue to operate.
  • Proper staff training on what to look out for. It also important to remember that a charity’s volunteers are treated the same as full-time staff members in relation to GDPR. This means that it is the responsibility of the charity to train its volunteers the same way it trains their staff.
  • Develop a comprehensive response strategy to a ransomware attack. The old saying ‘Fail to prepare, prepare to fail’ comes to mind.


Spear phishing is the use of highly personalised fake e-mails that are targeted at a specific individual in an organisation. A fraudster masquerading as the CFO or COO of an organisation instructing an employee to transfer funds to another bank account is example of how such an attack can affect an unsuspecting victim. In October 2016, Meath County Council fell victim to a spear phishing attack. Cyber criminals masqueraded as a chief executive of Meath County Council and instructed a junior staff member to transfer funds to an oversea account. In all, €4.3 million was stolen from Meath County Council. In this case the transfer was flagged as suspicious and with minutes to spare a bank account in Hong Kong was frozen that had secured the funds from Meath County Council. This was a lucky escape and should be a lesson to all organisations regarding e-mail communication of financial and sensitive information and how it should be communicated securely. This was also the tactic employed in the aforementioned Trinity Foundation case earlier this year.


Once again the best and most cost effective measures to prevent such an attack is to inform, train and educate staff and volunteers on the signs to look out for. Have a specific protocol in place and stick to it when discussing sensitive or financial information via e-mail. That way any unusual e-mails should jump right out at you, be flagged and acted upon immediately. This combined with utilizing an e-mail protection solution should have you well prepared for such an attack..

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Protecting Your Data

The implementation of the much discussed EU General Data Protection Regulation (GDPR) is fast approaching. All charities operating in Ireland will be affected. It is being enforced so that EU citizens data is protected correctly and ethically. This will ensure companies and charities alike are protected against potential cyber threats. The key thing to remember about the GDPR is that you must be seen to actively working towards being compliant. Previously you would only be inspected by the Data Protection Commissioner if they was data breach or a suspected one. Under the GDPR you can be inspected at anytime, you don’t have to be perfect but if you’re not seen to be working towards being compliant then you will be in trouble.


For charities here are a number of specific challenges you  will face when becoming compliant with the GDPR:


Resourcing challenges - For most charities they will not have the resources to employ a full time Data Protection Officer to ensure compliance with the GDPR.

Training challenge - Having access to the correct and most up-to-date data protection laws and having the staff available to mentor others in the organisation on compliance with these regulations will be a challenge for many charities.

Policies - Having the correct policies and procedures in place will be another time-consuming challenge. The GDPR will require charities to show evidence of their updated policies in order to be compliant.

Employee and Volunteer data - Charities are reliant on their employees and volunteers to ensure they can provide the services and supports they do. With this all employee and volunteer training must be correctly recorded and securely stored. All those who volunteer must be trained in data protection protocol. This will be another strain on resources.

Data breaches - Any breaches of data security must be reported within 72 hours under the GDPR. Without the resources available for a Data Protection Officer charities could potentially struggle to identify and take the necessary actions required to rectify such a breach.

Outsourcing/ 3rd Parties - Many charities use 3rd parties to recruit volunteers for fundraising activities such as door-to-door and direct mail campaigns. It will be the charities responsibility to ensure that they know where this data is stored, that they keep processor logs and that the relevant processor agreements are in place.


Getting ready for the GDPR may appear quite daunting but the key thing to remember is that you need to seen to be compliant. The worst thing would be to have a data breach and not have policies, training and proper record keeping in place when you have to report the breach to the Data Protection Commissioner. However, if you are seen to be working towards being compliant with the GDPR you will be in a much stronger position.


So how to prepare for the GDPR? LIKECHARITY have partnered with Ireland’s leading data protection service provider Sytorus to offer the charity sector a customised solution called LIKECHARITY Privacy Engine. The partnership came about as we are using Privacy Engine to prepare for the GDPR and found it indispensable.  


This tool allows charities to:

  • Maintain all mandatory logs.
  • Train staff and measure their awareness.
  • Maintain all relevant policies and procedures.
  • Identify risks and assign tasks to others.
  • Interact live with an actual Data Protection expert to answer your ‘how do I’ questions.


The deadline for GDPR is only around the corner and you need to be preparing now, not after May. Click here to find out more about the reduced charity rate we have available for Privacy Engine.