Charity’s are founded and operate in order to help those who need assistance in their time of need, so it’s fair to say charity’s can be characterised as being friendly. But in the digital age it’s no longer good enough to be just friendly, you have to be mobile-friendly!
In 2016 mobile overtook desktop as the most used means to access websites online for the first time. This milestone was inevitable based on the fact that year on year mobile was closing the gap with desktop as the preferred means to access websites online. Despite the fact that 55.79% of traffic to websites comes from mobile in 2017 (stonetemple.com) many sectors have been slow to respond to society’s adaptive use of the internet.
The facts are there, if your website is not mobile optimised then you will lose visitors on your website in bucket loads and for charities this means potential donors. According to Google people are five times more likely to leave a site if it is not mobile-friendly and over half of all mobile users will leave a website if it takes more than three seconds to load. Furthermore, if your website is not mobile-optimised then Google’s SEO selection process for search results will punish you and chances are your website will not show up on the first page of search results. This could result in potential donors not even considering you in their decision making process when deciding what charity to support.
Addressing your website’s mobile-optimisation may seem like a daunting task but with a little research and an understanding of the importance of mobile-friendly websites for people today the process should be painless and fruitful. Google and Moz are two great sources for information on mobile-optimisation among many others and these should arm you with the required tool kit to not only be a friendly non-profit organisation but to also be a mobile-friendly non-profit organisation!
Here at LIKECHARITY we have developed a mobile optimised donations page for charities to capture donations online and it integrates seamlessly with social media for which mobile is by far the preferred device used. Your donations page is customisable to suit your charity’s brand and asks from your supporters. For more information on LIKECHARITY’s mobile optimised donations page contact firstname.lastname@example.org.