Upcoming LIKECHARITY Training Workshops

Last week LIKECHARITY ran two very successful days of training for charities; covering fundraising and Data Protection.

On Tuesday the 11th of April, Hannah and Deirdre ran another text-to-donate fundraising workshop. They gave advice and training on how best to use the text-to-donate platform. They covered ComReg compliance, how to pick the best keyword, text-to-donate on social media, case studies and how to build a successful text-to-donate campaign. It was a relaxed but productive morning with plenty of discussion, we’re already looking forward our next workshop in May!

The following day, LIKECHARITY were joined by John Ghent of Sytorus to speak about charities and the GDPR. Sytorus is a recognised leader in pragmatic Data Protection deployment with their services and products, including assessments, implementation, training and support and are experts on the GDPR. Sytorus and LIKECHARITY are partnering together to help charities to be compliant with the GDPR. While The GPDR is receiving lots of coverage in the media, there still remains a lot of confusion around what it means for the charity sector in Ireland. It comes into effect next year and, will bring the most significant and far-reaching changes to how charities approach the protection of citizen’s data in recent history, with the burden of proof now on charities to show how they manage their data. John lead us through a practical charity centred presentation on what the GDPR is, how it will affect charities and what they need to do to prepare for it. He explained the rapid change in data in recent times, how much much different data charities have, from addresses of donors to medical records of service users. He brought us through the new role of Data Protection Officer that most charities will need to bring in and practical solutions to implement the GDPR. Many of the charities commented afterwards they had a much clearer idea of what the GDPR means to our sector and what they need to do get get ready for it. As charities found it so helpful we’re running another two sessions next week.

Here’s a link to our next Data Protection Session and if you’d like information on upcoming LIKECHARITY training events please contact deirdre.mullen@likecharity.com  

The Benefits of DRTV

Would your charity benefit from an innovative product that can spread your message to millions of passive television viewers? And help increase national recognition whilst being cost efficient? Your company could not only increase profits, but also gain brand recognition, maximize savings, and elevate the interest of new and already established supporters of your charity’s cause.

DRTV stands for Direct Response Television; this allows the immediate contact between the audience and your organisation to create a special relationship that cannot be guaranteed by other means of media. Sure, there are many other ways that your organisation can get your message or name out in the public sphere, but there is nothing quite like DRTV and here are some reasons why:

1. It’s cost effective: A savvy media manager’s dream is to save money for their organisation, and by using DRTV a company can save 20%-30% of the total cost of media advertising. Compared to the pricing of standard commercials and ads on television, newspapers, magazines, etc. DRTV is reasonably priced and offers more value for your money. This allows companies to be in the public view and stay within their price range. In LIKECHARITY’s case, we provide an affordable platform for charities to generate regular monthly donations and significantly increase public awareness using DRTV. 

2. It’s reliable: DRTV allows direct and instantaneous feedback via text message responses from tv viewers; If a charity’s content is struggling to receive any text donations, then the subject matter can be quickly revised and iterated at no extra cost until results improve; Thus creating a reliable and transparent relationship with donors and your organisation . LIKECHARITY provides live tracking and analysis of all text messages responses and processes all donations in a safe and secure way via direct debit or credit card.

To learn more about LIKECHARITY’s data protection services please click here.

3. It highlights a simple story that evokes emotional responses: LIKECHARITY creates and produces videos that elicit an emotional response, which is important when discussing individual charities. The immediate reaction to the content compels the viewer with the urgency to turn their reaction into action (donating) by igniting the interest of passive TV audience members who truly care about the cause and giving them the tools to support the organisation.

4. It complements other forms of media: DRTV is complementary to other styles of media such as direct mail and door to door because it enhances the information by giving context in easily digestible adverts. By using DRTV and other kinds of media your organisation can reach out to many different demographics; A typical LIKECHARITY DRTV campaign, over the course  of three months, is seen by around six million Irish viewers - allowing a charity’s message to be amplified nationwide.

5. It creates brand recognition: Many charities have found that following their DRTV campaign they received a 20% increase in brand recognition.  DRTV adverts are usually aired on primetime shows allowing your cause to be seen nationwide; meaning a passive audience can pick up the brands name and logo if the advert appeals to them. This is an opportunity for your brand to gain recognition and a following, while also increasing sales. 

To learn more about DRTV and to learn more about LIKECHARITY, please click on following video














Text-To-Donate Coffee Morning workshop

On Wednesday, March 22nd 2017 LIKECHARITY hosted their first “Text-To-Donate Coffee Morning workshop” and it was a great success!

Fresh coffee, tea, and freshly baked pastries awaited our clients for a morning full of ComReg facts and Text-To-Donate fundraising ideas. LIKECHARITY’s very own, Deirdre Mullen and Hannah Doyle took the roles of co-presenters and, lead the knowledgeable, interactive, and fun morning.

Wednesday was such a success that we are happy to announce that LIKECHARITY are organising several more workshops throughout the year. The objective of always keeping their content updated and relevant to the Charity sector. We’ll be running workshops on fundraising and data protection next month.

LIKECHARITY will send invites via email about our next workshops so keep an eye for them!

"It's not about wanting but about BEING"

Youtube star, Alex Bertie invites his younger sibling Hollie, who is only 12 years old, for his Trans sibling Q&A special and when she is asked “if you have any advice to parents of a trans person, what would it be?” and without hesitation she replied, “Don’t shout at them just because they’re different. Take a chill pill, think about it, and don’t abandon them.” At only 12 years old, Hollie understood the reality of how choosing to be supportive is a matter of life or death.

The misconception about the Transgender community is the transition process being a want versus a need, in other words asking a trans person why they want to transition is irrelevant because the connection between body and mind is absolute. Imagine a life when body and mind conflict? How would you feel? How would you survive? Would you survive? Or would you be a part of the 40% of the trans community who commit suicide because they aren’t accepted and supported. It was best said by Luna, an International Relation Student at DCU, “It’s not about wanting, it’s about being” during her interview by The Irish Times. Being acceptingand supportive carries more power than you may know.

According to a study at San Francisco State University (SFSU), a trans child who experiences high rejection from their family are 8 times likely to commit suicide than someone who experiences low rejection. When rejecting a child for being born with the wrong natal sex (assigned gender) one weakens their mental health which is why suicide and/or drug abuse risks are high. Being valued by parents and family from childhood allows us in turn to learn to value and care about ourselves.

An example of how acceptance can save a trans child’s life is shown in the chart below. The difference between low and high is obvious, but worth noting is the difference between moderate level rejection, which is described as “some negative reactions but also had some positive reaction” and high rejection. The drop from high to moderate is substantial.


An organisation here in Dublin, Ireland that recognizes the power of acceptance is the Transgender Equality Network Ireland, also known as TENI. Founded in 2006, TENI’s mission is to advance the rights and equality of trans people and their families. Their recent efforts paved the path for the Gender Recognition Bill that was signed in 2015 by Ireland’s Oireachtas.

Before the signing of the bill trans people were required to undergo a lengthy process which required the supporting documentation from an endocrinologist (the branch of physiology and medicine concerned with endocrine glands and hormones), whereas now individuals of 18 and over are able to self-declare their own gender identity.

Despite the small victory, the struggle isn’t over. The new bill exclusion of “those under 18, non-binary people and people with an intersex condition.” sends a discouraging message to transgender children; rejection. The argument for the age requirement is to protect children from making a mistake but according to Pennsylvania’s transgender surgeon, Dr. Christine McGinn “when people don’t do well after their transition, it’s because they have absolutely no support system.

TENI’s chairs Sara Phillips acknowledges the bill isn’t perfect, however the board, staff members and volunteers at TENI still work hard towards a better and more equal Ireland. A nation that can join other countries like France, who in 2016 removed their surgical requirement for gender recognition or Argentina and New Zealand, who in 2012 declared all people can amend their natal sex, or like the Girlguiding organisation in the United Kingdom who just this past January welcomed boys who self-identify as “a girl” to join their program.

So many children are suffering in silence and the 40% suicide rate world wide for transgender children and young adults is unacceptable. The new Gender Recognition Bill is a move in the right direction for Ireland, however this legislation needs to be amended to include those under the age of 18 years old because this isn’t a matter of want but need.


Find out how to help Ireland keep its progression at the TENI website

To learn more about San Francisco State University study, click here.








http://familyproject.sfsu.edu/node/26/done?sid=26043&token=92f03bc5672946413c59f391ffc6483e - Image

https://youtu.be/9vyF2gMB1zY - Hollie’s Interview


https://youtu.be/Uqnpmpj7YD8 - Dr. Christine McGinn


International Women's Day

Hillary Clinton once said, “Human rights are women’s rights and, women’s rights are human rights.” A quote from her speech back in 1995 at the United Nations 4th World Conference on women in Beijing, China almost 22 years ago but still acts as a pillar to women’s history today; a course of history that is now known as International Women’s Day (IWD). IWD is celebrated across the world on March 8th. A day that IWD.com describes as a celebration of women in social, economic, cultural, and political achievements. Each year, IWD sets a campaign theme in hopes to motivate and inspire everyone to help raise awareness to the gender inequality that still exists today. For 2017, the IWD asks “Will you #beboldforchange?”

The question “will you be bold for change?” speaks to women of today but reflects on women from our past on how we still need to action for women everywhere. An organisation that encompasses the same passion for empowering women is Ireland’s very own charity, Breakforth. Breakforth is an organisation that believes in “working towards a better world for women and girls to positively impact society”. What makes Breakforth unique is their values as an organisation: passion, integrity, equality, excellence, respect, partnership, and empowerment. These values are displayed throughout their website and their work here in Ireland. Breakforth works with women and girls in communities all over Ireland to build resilience, growth and lead positive change, which are possible through their commitment to their programs. Breakforth have established programs for women and girls as well as men and boys from every background. For example, project “Second Chance” helps girls of teen pregnancy enroll back into an educational system, or their project “Men Do Care” that invites men and boys to challenge societal norms together!

Like many organisations that stride towards change, it starts with awareness! Which is why LIKECHARITY reminds and encourages you to celebrate International Women’s Day this year on March 8th by either joining the IWD challenge of #beboldforchange or simply by celebrating the women in your life; mums, wives, aunts, girlfriends, teachers, doctors, or colleagues. March 8th is a day to celebrate, reflect, and appreciate the women and men who are bold enough to make a change.







Tv Production & Online Executive

Established in 2013, LIKECHARITY is an award winning technology platform. We provide innovative and effective fundraising and data analysis tools to connect charities to the people that really care about them. LIKECHARITY deliver specific solutions such as creative, direct response TV production and a Text-to-Donate platform, beginning by looking at the broader challenges and understanding existing donor engagement metrics. LIKECHARITY produce and distribute TV and Online ads for some of the largest charities in Ireland.

We are looking for a hard working creative person with excellent attention to detail to work in our busy office. This role entails all aspects of ad production including concept development, copywriting, production, and television distribution.  Applicants must be computer literate, with particular emphasis on Adobe Creative Suite (Mostly Premiere Pro and some Photoshop skills) and a good knowledge of Microsoft Office, Google Docs. We are looking for a social media wiz who can both create and run successful online marketing campaigns as well as keeping our own blog and social media profile up to date. Knowledge of CSS and HTML a real bonus.

The successful candidate will work closely with the account manager and product team, and report to the Operations Manager.

Responsibilities include

  • Produce and manage online marketing campaigns for clients

  • Manage client relationships

  • Updating pitch decks and materials as well as pitch to clients in meetings

  • Copywriting for TV ads & creative storyboarding

  • Create rough cut of ads and oversee final editing

  • Manage all production of videos for TV, Online and other

  • Oversee/Write bi-weekly blog post and social media presence

  • Updating company website


  • Entrepreneurial mindset

  • Creative

  • Excellent communication skills

  • Sales experience

  • Great attention to detail

  • Ability to work under pressure in a calm and professional manner

  • Ability to work effectively on several productions simultaneously

  • An organised self starter

  • Other characteristics: Approachable, Organised, Patient, Level-Headed, Assertive


Candidates will have experience in video and social media production. Some experience in dealing with clients and external staff is an asset. The most important thing is genuine interest in learning on the job! Enthusiasm, drive and great attention to detail are all essential.

Salary: 24k+ (per annum) depending on experience
Benefits: City centre office, great company dynamic, small team, opportunity to shape one's own role, learn a huge amount, exciting start-up community.
Closing date for applications: 24th February 2017
Starting date: ASAP ideally 1st week in March 2017

Please send your CV & Cover letter to jobs@likecharity.com

The Power of a Text Message


LIKECHARITY and Christmas FM’s latest results show yet again the unparallelled power of text donating to collect micro payments quickly and easily. This past December, Christmas FM raised €36,838 for Focus Ireland via text message; making it the most raised from text messages since Christmas FM started.

LIKECHARITY’s partnership with Christmas FM started in 2013, where we  provided a simple and innovative song request system for the station M. Listeners text in their requests whilst simultaneously  donating €2 to the charity partner. .  

This year, their attention was given to Focus Ireland,  a charity fighting to end homelessness here in Ireland. Their core objective is homelessness prevention. They provide multiple services to individuals and families. Focus Ireland prioritises supporting those who are currently homeless, those who face the possibility of losing their home and people  at risk of becoming homeless again. Tenancy support  is a huge contributing factor of their success, which includes support services for families and young people, long and short term housing, and other innovative research based services. It is thanks to the unwavering support given to charities like Focus Ireland by  superb initiatives like Christmas FM, an all volunteer radio station, and it’s listenership that enables worthy charities each year to continue providing support and working towards a better Ireland.

We can’t wait for Christmas to roll around again!


February in RED

When we think about February we might think about chocolates, roses, and a romantic dinner for two. However, for Multiple Sclerosis (MS) Ireland the words WEAR, DARE, and SHARE come to mind, as part of their  “Kiss goodbye to MS” global campaign.

  • WEAR: MS Ireland encourages you to wear your shade of red throughout the entire campaign or just on the 14th of February.  Proudly apply your Ruby Woo, Cherry Lush, Pirate Red, Medieval, Rio Rio, or Heat Wave red lipstick! It’s a time to be bold! The WEAR doesn’t stop at lipstick; “Kiss goodbye to MS” campaign welcomes large or small amount of red!

  • DARE: Wearing red lipstick too easy? Love a good adrenaline rush? MS Skydive care might be just for you! This is your chance to live outside your comfort zone for a great cause. The DARE can be anything; the theme is to dare someone to do something brave!

  • SHARE: This is when participants are given the chance to raise awareness, donations, and most importantly hope. Share your “Kiss goodbye to MS” on any social media with the #kissgoodbyetoms and connect with 11 other organisations who also participate in this global fundraising campaign.

MS Ireland’s overall goal is raising awareness, collecting  donations and most importantly, spreading hope to people affected by MS.

Multiple Sclerosis is a disease that affects the central nervous system, which currently over 9,000 individuals in Ireland have been diagnosed with. The average age of diagnosis  is between 20 and 40 years old; however it’s been reported  wide range of symptoms a person can experience has made it difficult to know when to visit a doctor.

MS Ireland is a service driven organisation and has made it their priority to help not only those affected by MS but their families and carers too. MS Ireland currently has 10 regional offices throughout Ireland and 38 voluntary branches, s where teams of professionals provide workshops and activities. These unique establishments are just one way MS Ireland has taken steps towards their vision of  an “Irish society where all people affected by MS live positive and active lives in the community.”

This Valentine’s day you might want to take part in supporting MS Ireland’s work spreading hope and giving that shade red lipstick an opportunity to represent your efforts in raising awareness and hope for all those affected by MS.





youtube video “understanding MS” :: https://youtu.be/nB6yF6Rdxvc



2016 was an exciting year for LIKECHARITY, we celebrated our fourth birthday, reached 6 million Euro in donations, and surpassed our expectations with our DRTV campaigns department. Working with charities to reach their goals is always our objective and in 2017 we are excited for more successes. Currently, our team of innovative individuals are working towards enhancing our services while keeping in mind that simplicity is key. We believe fundraising should be easy.

This new year has also brought LIKECHARITY back our wonderful, Hannah Doyle following her maternity leave. Hannah will be organizing and leading many of our projects this year.  In the coming months we will introduce new products and service we hope will help our clients achieve more and reach further by improving our support, enhancing our online marketing and updating our help guides.

In our world today, 57 million children are missing out on primary school education, over 39 million blind people in the world, which 80% of these cases could have been prevented or cured if proper care was available to them. And here at home Ireland’s #1 killer is heart disease. There are wonderful organisations and charities in place to improving the lives of others so join us this year to make the world an even better place.

My Internship Abroad with LIKECHARITY

I have been interning at LIKECHARITY for the past 3 months, and my last day is today.  As an American, I felt like it is my national civic duty to write a post about myself (and my time here).

It has been a delight to work with LIKECHARITY.  Though most people only know of us through our 30-second DRTV adverts, there is so much that needs to get done to help charities reach their audiences.  Our office is a constant combination of creativity and proven results, where no idea is too big.

I arrived in September and the first blog post I wrote focused on the issues of homelessness throughout the country.  I have been able to see firsthand the effects of the housing crisis and of homeless rates.  I will be leaving the country before this issue is fixed, but I hope that strides forward can be made before the coldest winter months.  

The good news is that there are hundreds of charities in Ireland, and I have had the pleasure of working with many of them over the past 12 weeks.  There are several charities that support the homeless not only by supporting those in need but also by campaigning to change policy to prevent more people from losing their homes.  Society of St. Vincent de Paul, Focus Ireland and Merchant’s Quay Ireland to name a few.    

It was an awesome opportunity to work for a start-up company, and I really grew very fond of the environment.  It’s a small but open office, and each team member wears many hats, and adaptability is key when working on different projects.  I did many things at LIKECHARITY, some that I expected, and some that I did not, this added to the experience.

One of the best lessons I’ve learned at LC is the value of collaboration.  Though my colleagues all may have different job titles, we all share the same goals for the company.  If one team member is working on a project, almost always he or she will for creative input from the rest of us in the office. The company understands that we all have different perspectives and they are all valuable to the work we do.  

Ireland has been a great place to spend the last three months.  It’s an extremely welcoming country with wonderful people.  Even though I will never truly be able to understand Irish sarcasm, thank you Ireland, for your hospitality!



‘Hidden Homeless’ Real Estate Agency Spreads Awareness of Poor Living Conditions

Often when people think of a homeless person they think of someone sleeping on the sidewalk.

The fact of the matter is that most people who are homeless are not sleeping rough in the streets.  They’re couch surfing in friends’ or relatives’ homes and living out of suitcases.  Many of these people could not keep up with their rent or were forced out after their landlord sold the property.  

The Society of Vincent Paul, or SVP, has worked to spread awareness about this problem.

There are over 1,100 homeless families in Ireland right now and SVP believes this is a social issue, not a financial issue.  With more regulations on private housing and more support for social housing.

SVP created a “Hidden Homeless Real Estate Agency” pop-up which was meant to show the public first-hand the poor conditions that hundreds of Irish families have to live in every day.  It had simulated displays of overpriced flats with poor conditions as well as hotel rooms, which many families have to revert to using out of necessity.  The idea for the exhibition was to spread awareness of the issues with the private rent sector and fight for better-priced housing.

The displays were live from Oct. 17th to 18th in South Dublin.

SVP asked passersby to walk through the exhibition then to sign a petition, this petition will be sent to Minister of Housing Simon Coveney.  The petition called for more social housing and further reform on the private sector.  1,400 people have signed the petition as of Nov. 21st.  

SVP’s Head of Social Justice John-Mark McCafferty explained that this success was due to a joint effort.  In the Company of Huskies- a creative agency- suggested the idea to spread awareness on housing rates in Dublin.  Daft.ie, Ireland’s largest property website, have also played a huge role in the campaign.  

You can visit SVP’s Hidden Homeless website here.

Ivory Trade: Driving Elephants and Rhinos to Extinction

Prince William made the news this week as he made public appearances regarding wildlife conservation, especially among rhinos and elephants.  He spoke in Hanoi, Vietnam about how several species are on the brink of extinction and that to save these animals we need to end poaching and illegal ivory and rhinoceros horn trade.

Currently it is still legal in the UK to trade antique ivory that was carved before 1947.  William would like to follow the likes of Canada and China and institute a total ban on ivory and rhinoceros horn.  The idea here is that it would eliminate the market entirely.

Rhinos and elephants are the most affected by poachers.  Currently there are less than 750,000 elephants walking the earth.  It is estimated that in 16th century there were 26 million elephants.  The problem continues today, Asian elephant numbers have dropped by at least 50% over the last three generations.  At the peak of the ivory trade it was estimated the over 250 elephants were killed per day for their ivory.  

Many species of rhinoceros have been hunted to extinction and the entire species is considered critically endangered.  The largest type of rhinoceros, the white rhino was nearly extinct 100 year ago. There were fewer than 50 white rhinos in the world, but due to conservation efforts and awareness the species was effectively brought back from the dead and populations have grown to over 20,000.   Both the Javan rhino and western black rhino were declared extinct in 2011. The population is still declining overall with a 30% decline in the African variety over seven years.

Humans have taken these animals for granted for centuries, and if we don’t do something to reverse the damage we have done, rhinos and elephants may only exist in history books.

The illegal trade of ivory and rhino horns have contributed greatly to the rapid decline in numbers for both animals. In Asian markets, one kilogram of ivory is worth between $1,000 and $1,500.  Ivory is sold as artifacts and is often used in some health supplements. It is believed it can “increase vitality.”

There have been some attempts to curb the demand for ivory.  One technique is dying the horns or tusks of animals with harmless ink that devalues the ivory for trade.  There are strict penalties on poaching, but some African such as Kenya is accused of acquitting poachers or merely fining them for breaking international law and killing protected animals.  So there is still a long way to go. If you want to know more visit the World Wildlife Fund works with Crime Initiative to eliminate poaching and the illegal trade in rhino horn and ivory.  They also work to expand protected areas and relocate animals to safer areas.  They also encourage symbiotic relationships with animals,as wildlife-based tourism is very beneficial to local economies.  By donating to this organisation you can play a role in reversing the damage we’ve done to these animals and save them for generations to come.  

The WWF website gives you the ability to adopt an elephant or rhino.  This can fund local communities to protect these animals and their habitats.

Adopt an Elephant

Adopt a Rhino


World Wildlife Fund

National Geographic