The Minister for Finance, Pascal Donogue, delivered Budget 2018 on the 10th October 2017. The budget received a mixed reception from charity sector organisations. Although extra funding for vital services was secured through tireless lobbying by charitable organisations, many feel not enough was done to tackle Ireland’s social issues. The following is a sector by sector breakdown of what the budget means for charitable organisations and their work:



Homelessness and the housing crisis

An additional €18 million funding for homeless services is welcome and will allow for homeless service providers to make more beds available in an attempt to alleviate Ireland’s growing homelessness crisis. However, it is questionable if this will be enough to make a significant impact as the crisis deepens at an unprecedented rate.

Across the board there was a welcomed increase in funding available for the Housing Assistance Payment (HAP) Scheme. Mr. O’Donoghue announced that an extra €149 million would be made available to the scheme in order to aid those struggling to make rental payments in the ever inflated private rental market. This is a preventative measure, rather than a reactionary measure, which is a more proactive approach to solving Ireland’s homeless crisis than in the recent past. The test of this measure will be private rental sector’s willingness to accept such payments by tenants struggling to make their spiralling rent.

Perhaps the most disappointing measure announced was the increased build of social housing. The announcement that 3,800 new social houses are to be built by the end of next year by local authorities and approved housing bodies was  a step in the right direction. However, when these figures were scrutinised by opposition parties and industry experts a different picture emerged. The 3,800 social housing homes promised by the Minister for Finance was already announced by Housing Minister Eoghan Murphy in September of this year. This actual increase from previously pledged social housing builds was thirty-one social houses.




The increased funding for the health service is seen as positive. In particular, extra funding for mental health services of €35 million is certainly a step in the right direction.

The need for extra funding for primary and social care by addressed in Budget 2018 is positive and should ensure more people in need of vital healthcare services get the treatment they need.



Child Protection Services

The announcement of an extra €40 million funding for TUSLA can help to develop, support, promote the protection of welfare for children. The over 3,000 children now homeless in Ireland, TUSLA along with a number of other organisations can help alleviate this harrowing issue  by funding out of hours services and the employment of extra staff.


The Charities VAT Compensation Scheme

From 1 January 2018 the Charities VAT Compensation Scheme will take effect. This scheme entitles charities to reclaim VAT based on the level of non-public funding they receive. The total amount of claims in a year is capped at €5 million and claims valued below €500 will not qualify. In order for charities to avail of the scheme they must be registered with the Charity Regulator, have tax clearance and provide and provided audited accounts for the year in question.  

Over the coming year it will be interesting to see how significant an impact this budget will have. It will be the litmus test to reveal how seriously the government are taking the need to increase the services and protection of members in Irish society in need of assistance that is supplied by the charity and not-for-profit sectors.









Does the GDPR affect your charity?

This a guest post from Clare Deegan of Sytorus 

To mark exactly one year to go before the GDPR becomes enforced, the Irish Data Protection Data Protection Commissioner, Helen Dixon, took the airways of Morning Ireland in May to warn companies who still believe that the GDPR won’t impact their organisation. It has been our experience that charities have felt most impacted by the GDPR yet many charities still believe the GDPR won’t impact them.  Ms Dixon stated that ‘90% of small and medium sized business’ will be impacted by the GDPR and ‘fewer than half of these businesses being aware’; many small companies who believed the GDPR did not impact them sat up and took note. Ms Dixon’s position was clear ‘doing nothing means you are automatically out of compliance’ and ‘it won’t be possible to get ready in a few months’.  If you missed the interview, click here https://www.rte.ie/radio/utils/radioplayer/rteradioweb.html#!rii=b9%5F21178675%5F48%5F25%2D05%2D2017%5F

A number of charities have been in the firing line in recent years, and since charities exist on donations, it has never been more important to gain trust from your donors. The GDPR will impact marketing campaigns, fundraising and volunteers. If you are confident that your organisation is one of the 10% of organisations who are not impacted by the GDPR, then consider the following before you close the door:

  • Cookies: as Ms Dixon called out this example in her interview, it is worthy of being top of the list of your considerations. If your website collects Cookies, then, you are collecting personal information; therefore, you will be impacted by the GDPR.

  • Volunteers are employees: if you have even one employee on your books, then, you are a Data Controller; therefore, you will be impacted by the GDPR. In terms of training and access to personal data as held by the charity, volunteers must be adequately trained to handle and protect personal data. In many organisations, we have found that volunteers are amongst the highest risk, as they have excessive access to personal and sensitive personal data coupled with not having sufficient training on the handling of personal data. It is widely documented that 80% of breaches occur from the ‘intentional, non-malicious actions of a member of staff’. In charities, these actions are likely to be by volunteers. If you have volunteers processing personal data on your behalf, then you are impacted by the GDPR.

  • Service Users: If you are supplying a service such as counselling or house visits, then, you are processing personal information; therefore, you will be impacted by the GDPR. In many cases, this service involves the processing of sensitive personal information such as religious information or information relating to health or even criminal convictions, which requires even tighter control.

  • Financial information: If you are in receipt of donations from individuals through an on-line facility, then, you are processing personal information. Have you thought about the security measures, how easy would it be for an outsider to hack your system? The GDPR calls out for tightened security measures; therefore, you are likely to be impacted by the GDPR.

  • Opt-in versus opt-out: Out of all the new provisions of the GDPR, we have found this provision has caused the most concern amongst charities. Under the current E-Privacy Directive, it is not lawful to automatically opt-in a donor to receive marketing communication electronically. The GDPR reinforces this by stating “silence, pre-ticked boxes or inactivity should not constitute consent”.

  • Profiling: If you are profiling your donors, then, you are collecting personal information and you are obliged to comply with the requirements. Profiling is a conscious process of segmenting or extracting a data sample using automated means. If a decision is being made about an individual (either manually or automatically) then, at minimum, a Fair Processing notice will be required. If a decision is being made using sensitive personal information, then, explicit opt-in is required prior to the process being performed. There are new provisions surrounding consent; therefore, if you are profiling then you are likely to be impacted by the GDPR.

  • Timescales for Subject Access Requests: Under the GDPR, the timescale that an organisation has to respond to a Subject Access Request reduces from 40 days to one month. Emails relating to an individual are within the scope of a Subject Access Request. If a client or an employee has a history spanning years with your charity, then, you need to consider how you will retrieve each piece of information relating to this individual within the new tighter timeframe.

  • Third Party agreements: Most, if not all, organisations will engage third parties at some point. When this engagement involves the third party processing (which includes having the potential to access) personal data as held by the Data Controller, then, a Data Processing Agreement must be in place. However, GDPR places new requirements upon Data Controllers regarding allocating responsibility between the Controller and the Processor. Whilst the GDPR will prompt many organisations into reassessing their Data Processor Agreements, it will also prompt many Data Controllers to put Data Processor Agreements in place where they did not previously exist.  The GDPR will require that certain mandatory clauses are included in all contracts with your third party data processors as previously reported by Sytorus http://www.sytorus.com/Blog/Article/75/suggested-clauses-for-the-data-processor-contract    Some third parties are less obvious than others; have you considered IT Support, CCTV providers, Hosting companies?

  • Consent to process personal data: If you solely rely on consent as a means to process personal data, then, you may be impacted by the GDPR. Whilst consent remains a valid basis for processing data, it will be more difficult to rely on as a sole means to legitimately process data. Under the GDPR, where the Data Controller is collecting personal data, the Data Controller must be able to reference which lawful processing condition (as described in Article 6 for personal data and Article 9 for sensitive personal data) that they are referencing for processing personal data.  

  • The requirement for a DPO: According to Article 37 of the GDPR, it will be mandatory to appoint a DPO if the processing is carried out by a public authority; or if the core activities or the controller or the processor consist of processing operations that involve regular and systemic monitoring of data subjects on a large scale; or if the core activities of the controller or processor consist of processing on a large scale special categories of data as listed in Article 9 of the GDPR. If your charity is based on providing ‘medical services’, then you are processing special categories of data; therefore, you may be impacted by this requirement in the GDPR. It is worthwhile reviewing the data your charity processes and whether it qualifies as ‘large scale’. If so, then your charity is impacted by the GDPR.

Some pitfalls worth noting:

  • Policies in place but…:  The GDPR bases itself on getting companies to produce evidence of compliance.  Many organisations obtain a suite of policies, insert company name and get the staff to sign a training record; however, this is not complete evidence of compliance. Instead, this is the scaffolding that you generate your evidence of compliance from. For these policies to be evidence of compliance, you need to be generating logs or completing forms out of them. You also need to review policies regularly for currency and effectiveness, such review generates further evidence of compliance.

  • Getting company buy-in: Appointing a DPO will be a mandatory requirement for some organisations as described in the GDPR. When the DPO has been appointed, they do not operate in isolation from the company. Just like an organisation may appoint a Safety Rep from each area, so too should a Data Protection Champion be appointed from each area within the organisation. Such individuals take ownership of data protection risks as listed in the company risk profile. This promotes Data Protection as being a company-wide responsibility and not merely just the DPO’s responsibility.

  • Excel spreadsheets: There will be a requirement within the Irish jurisdiction that your logs be in ‘electronic format’ and ‘available for sharing’ with the Commissioner. Excel spreadsheets have limitations and some security risks depending on how they are configured. In particular, there is no audit trail on an entry to an Excel Spreadsheet; it would be too easy for an entry to be accidentally deleted and there is no record of who, what, where, when, why. Your logs should, ideally, have an audit trail for every entry. Even if you only restrict the usage to one single individual, entries could still be deleted by mistake. Secondly, since the GDPR is heavily risk-based, it is ideal if the electronic logs evaluate the risk of your activity, yielding a go/no-go decision.  Furthermore, as you are logging your activity, the user should be able to select which lawful processing condition they are relying on to process the personal data, etc. Whatever electronic format you use, it should either have a risk-assessing capability or prompt the user to calculate the risk manually.

LIKECHARITY and Sytorus have teamed up to help charities comply with the new requirements of the GDPR. If you are concerned that your charity might be impacted by the GDPR, get in touch at (01) 557 24 25 or http://www.likecharity.com/privacyengine/

Social Media Campaigns That Rise Above

In the fast-paced and highly saturated world of social media, it can be difficult to establish online presence and awareness. Ideal content will attract not only attention but rewarding engagement and interaction. Establishing an online presence is only the first step for companies. Next they must master the skill of standing out from their competitors, and avoid being drowned out by the high traffic nature of social media. This begs the question: how does one create a unique voice on social media? In the world of constant content, how do you create the one campaign that catches attention? The following are just a few examples of some unique and innovative ideas in recent social media campaigns.


In February, Worldwide Breast Cancer launched a highly successful campaign that summarizes the importance of self check-ups, recognizing warning signs, and other important information about breast cancer as translated through lemons. The campaign is ingenious for a few reasons: it is simple, easy to understand, and it manages to summarize a large amount of crucial information into a basic and easily digestible format. It created a catchy campaign name and concept, managed to double not only as awareness but also as incentive to donate to Worldwide Breast Cancer, and started a conversation and community around the subject. The campaign perfectly strikes the balance between serious and lighthearted. Through just three Facebook posts, the campaign reached 7.3 million people.


This viral sensation was started not by an organization, but by just one person: twenty-eight year old Kat Selwyn Layton. After the passing of mental health advocate Carrie Fisher, Layton was inspired to speak out more publicly in her own life about mental illness and wanted to encourage others to do the same.  She created highly shareable online badges that featured all variations of mental illnesses and conditions. The badge featured the campaign name #EndTheStigma, with other hashtags of support such as #1in5, bringing awareness to the statistic that one in five American adults are living with a mental illness. This initiative is brilliant, as it takes an extremely direct approach. The simple campaign works towards dealing with shame, breaking silence around misunderstood or marginalized illnesses and creating a highly accessible and positive online mental health movement. The badges have been shared over 40 000 times on Facebook alone.


Dublin Simon, a homeless charity in Dublin Ireland runs an awareness campaign on the day of the summer solstice, also known as the longest day of the year. The campaign centered around awareness for the homeless and a call to action to donate, simply through the message of "Everyday feels like the longest day of the year for those who are homeless". This campaign is extremely clever due to its ability to link a day you may otherwise think little of to its mission, and providing incentive to donate and get people thinking about its simple, but highly effective and shareable message.


Seventeen of the animal emojis found on smartphone keyboards were highlighted as endangered by World Wildlife Fund, and the organization took to Twitter as an opportunity to raise awareness and generate donations. For every retweet or tweet of one of these endangered species, €0.10 was donated to WWF for awareness and conservation efforts. Strategically launched on World Endangered Species Day, this campaign is brilliant in that it could be re-run, with an updated list of endangered species that need help the following year. It is appealing to all ages, easy to get involved in, and makes great use of the easily understood and communicated tool and trend of emojis. As well, it gives an opportunity to give a visual for the endangered animal in an endearing way. The campaign generated over a million uses of the hashtag #Endangered Emoji, and thousands of followers gained to the WWF Twitter account.

These campaigns show how they were able to reach a larger audience and find success by taking unique approaches to their messages of awareness. Creating highly shareable content that can either appeal or at least interest a wide variety of people is a huge victory. When content online becomes viral, it becomes powerful.






What is Compassion Fatigue and How to Prevent It

The purpose of advertisements for charities is to invoke a psychological response, triggered by complex emotions usually through the means of storytelling. Guilt is a common approach that charities try to conjure out of their audience. Charity adverts want to call upon ‘anticipatory guilt’ which is the feeling of guilt that follows or precedes inaction. This is caused by the underlying awareness of one’s responsibility to avoid or help avoid someone experiencing an unfortunate occurrence. Increased sense of guilt of being responsible for others misfortune increases financial contributions. In a study, they found that in charity advertisements, guilt appeals to a stronger donation intention than with non-guilt appeals. The same study also found that the impact of guilt appeals on donation intention will be mediated by a sense of responsibility. This high sense of responsibility could potentially increase the chances of a person donating more than once as well.


A charity's advertisement induces a ‘two-sided effect,' compassion and proximity, on the one hand, and distantiation on the other. What causes the reaction of creating this emotional distance is the distrust of an advertisement or charity, or also caused by compassion fatigue. Distrust can be brought about by the ad itself, i.e., the advertisement has a high production value (this can have the audience question where their donations would be going, to the charity or advertisements). Compassion fatigue can be caused by a long advertisement with multiple examples of suffering, or too many adverts in an acute time frame. Too much guilt can be counterproductive and make audiences not want to donate, due to the consistent invasive feelings of guilt and pity.

Imagery is an important facet to a charity’s advertisement. It gives the audience a visual of the suffering, the foundation is trying to prevent or eradicate. Depictions of suffering can provide evidence of the charity’s cause, giving the audience proof that their donations are very much needed. Thus directly creating the feeling of responsibility among audience viewers. Images that express too much suffering to the point of being grotesque could turn people off from watching or looking at your charities advertisement. There needs to be a balance. A gory image can be impactful if done correctly. A common term for grotesque imagery in adverts is “shock advertising” which takes an image that is riding on the edge of unwatchable and uses it to shock people into either paying attention or donating to the cause, its depictions that will make people question why [whatever is happening in the picture] it is happening.

Positive imagery, recently, has been used a lot more, to prevent compassion fatigue. Positive imagery usually consists of how donations could help who or what is suffering. Charities can also use images of volunteers or fundraisers they have had, show a group of people willingly advocate or fundraise for a cause. Donors who are exposed to positive charity adverts made donations worth 45% more on average. A study has shown that individuals who are surrounded or are exposed to people expressing pro-social behavior have a tendency to do the same, thus making pro-social behaviour the norm. This can increase not only donations but also increase willingness to volunteer and spread awareness of your cause.

There is a thin line between being emotionally invasive enough for the audience to experience pro-social behavior and being too intrusive that people will switch to another channel or ignore the advertisement. A ‘good’ advertisement can have negative aspects to it as long as there is some ultimate goal or positive response to the issue. Good charity ads invoke emotions and give that push to support the cause instinctually. ‘Good’ advert in this context means an advertisement that increases support and draw in new supporters. DRTV adverts can do just that; these adverts are analysed in live time, and can be edited to fit the charities core message. LIKECHARITY has production team that specialises in media buying and creative management to get the most out of the advert. Usually, a good DRTV advertisement share a story that is concise while creating a foundation for the charity’s purpose. This will create a more consolidated following which means more donations.











Recurring Payment Text-to-Donate Launches in Ireland!

Recurring Payment Text-to-Donate Launches in Ireland!

Do you want to expand your charity’s fundraising horizons, but aren’t sure if you should ask for a single text-to-donate gift or a recurring direct debit instead ? Do you want to increase donation revenue without necessarily increasing your current advertising budget?

Then this is the solution for you!

Recurring SMS is new to the Irish charity sector and can make donating a lot easier for the donating public. Recurring SMS is similar to the extremely popular text-to-donate service except that it will charge the texter’s phone bill every week or every month (that bit is up to you!). This service makes it easy for your supporters to donate on a regular basis just by sending a couple of simple text messages.

Recurring SMS is an exciting and important new donor acquisition channel in Ireland. In the UK, charities have found that an average recurring donor gives 42% more annually compared to one-time donor. Recurring SMS is a fantastic new tool that can help you reach your fundraising targets.

Recurring SMS is simple and straightforward. This will allow your supporter to donate without constantly texting in to donate. The recurring SMS is a safe and secure way of delivering financial gifts from supporters to their chosen charity.

LIKECHARITY’s new recurring text-to-donate service is very simple to use and access. If you would like to learn more about Recurring SMS, please email deirdre.mullen@likecharity.com, call 01 557 2425 or visit http://www.likecharity.com/recurring-sms

What to Know About Data Protection

We all are somewhat afraid of the commissioner knocking on the door of non-profits and asking to see how the organisation is keeping donors’ sensitive personal data ethically protected which is why LIKECHARITY have teamed up with SYTORUS to help you with the overwhelming task of becoming a GDPR compliant.

First we have to talk about what the GDPR is; it stands for the General Data Protection Regulation, it is a document that will enforce data protection policies on organisations all over the EU. The GDPR will be implemented on the 25th of May 2018 by the EU parliament. Here are some of the key changes that will occur:

1. Increased Territorial Scope: Regardless of the location or what kind of company you run, if you process any kind of personal data through your organisaiton, the GDPR applies to you. If you provide goods and services to EU citizens then you are required by law to implement this regulation in your organisation..

2. Penalties: If there is a breach of GDPR your organisation can be fined up to 4% of annual global turnover or €20 Million. For example potential actions classed by the commissioners as an serious infringement for non-profits is not getting the proper consent from a potential donor to use their personal data in analysis, in tracking trends, or to transfer their personal data to other organisations.

3. Consent: you will no longer be allowed to use long ambiguous terms and conditions, now your organisation are only allowed to give a coherent and accessible form of terms and conditions so that your donors have the proper agency to consent. Your terms and conditions should be transparent and in language that can be easily understood.

4. Breach Notification: When there is a data breach in your charity it is required that donors and controllers be notified within 72 hours of the breach.

5. Right to Access: Completely changes the manner of transparency between the donor and charity. The donor can request access to their personal information to discover the charity’s intentions and purpose for holding personal data. While also providing transparency of where the data is being stored or used.

6. Right to be Forgotten: the right of the donor’s personal information to be erased from the database of the charity and to halt the distribution of this information publicly. This right can be enacted when the information is not relevant anymore or that the consent of the customer is withdrawn.

7. Data Probability: this is the right of the client to receive personal data about them from the charity transfer another charity of the client’s choosing.

8. Privacy by design: all systems and protocols call for data protection. Everything the company does with any kind of data needs to include a formula for data protection, not just an added service.

Given all of these changes, charities have to be prepared to enforce them in order to avoid fines and remain compliant.

To be a GDPR guru, it’s important that you understand the regulation rhetoric used in the document. Here are some policy jargon that may come up:

  • Processing: to complete operations involving data through the means of computers, letters, to classify information

  • Restriction of processing: limits what a data controller can do with personal data.

  • Profiling: automated processing of personal data, that helps analyse and predict, behaviors, interests, work conduct, and economic situations.

  • Pseudonymisation: a form of processing of personal information that doesn’t allow the connection between the data and the data subject without additional information from them.

  • Filing system: personal data can be accessed only with specific criteria,on a functional or geographical basis.

  • Genetic data: personal data related to heredity, genetic characteristics, unique information about their physiological state, and health status.

  • Biometric Data: specific technical processing of physical, physiological, and natural behavior of a person. ie. Facial images.

  • Cross-Border Processing: processing of personal data specifically of activities of a member of state in a controller establishment or a processor establishment, while being in either in a single or multiple enterprise(s).

  • Main Establishment: for a controller in enterprises in more than one members of state, the central establishment is considered the main establishment, until another the controller has made the decision of making another establishment the main one. For a processor in establishments in more than one member of state, the central administration is considered the main establishment, unless there is no central administration, then wherever the data is being processed is considered the main establishment while they are also subject to specific obligations are under this regulation.

  • Representative: a person that is designated by the controller or processor to represent the establishment with their various obligations under the regulations.

  • Binding Corporate Rules: personal data protection policies when personal data is transferred between a controller and a processor or transferred between controller and third party or processor and third party or transferred between groups that are engaged in joint economic activity.

  • Supervisory Authority: independent public authority

LIKECHARITY and Sytorus had come together to offer LIKECHARITY Privacy Engine, which is a new data protection engine that will prepare for the GDPR that will be implemented next year. It provides data protection support, guidance, and training all in one. This allows your charity to thrive while being conscious of how your data is protected. If you would like to learn more about LIKECHARITY Privacy Engine, please click here .








Upcoming LIKECHARITY Training Workshops

Last week LIKECHARITY ran two very successful days of training for charities; covering fundraising and Data Protection.

On Tuesday the 11th of April, Hannah and Deirdre ran another text-to-donate fundraising workshop. They gave advice and training on how best to use the text-to-donate platform. They covered ComReg compliance, how to pick the best keyword, text-to-donate on social media, case studies and how to build a successful text-to-donate campaign. It was a relaxed but productive morning with plenty of discussion, we’re already looking forward our next workshop in May!

The following day, LIKECHARITY were joined by John Ghent of Sytorus to speak about charities and the GDPR. Sytorus is a recognised leader in pragmatic Data Protection deployment with their services and products, including assessments, implementation, training and support and are experts on the GDPR. Sytorus and LIKECHARITY are partnering together to help charities to be compliant with the GDPR. While The GPDR is receiving lots of coverage in the media, there still remains a lot of confusion around what it means for the charity sector in Ireland. It comes into effect next year and, will bring the most significant and far-reaching changes to how charities approach the protection of citizen’s data in recent history, with the burden of proof now on charities to show how they manage their data. John lead us through a practical charity centred presentation on what the GDPR is, how it will affect charities and what they need to do to prepare for it. He explained the rapid change in data in recent times, how much much different data charities have, from addresses of donors to medical records of service users. He brought us through the new role of Data Protection Officer that most charities will need to bring in and practical solutions to implement the GDPR. Many of the charities commented afterwards they had a much clearer idea of what the GDPR means to our sector and what they need to do get get ready for it. As charities found it so helpful we’re running another two sessions next week.

Here’s a link to our next Data Protection Session and if you’d like information on upcoming LIKECHARITY training events please contact deirdre.mullen@likecharity.com  

The Benefits of DRTV

Would your charity benefit from an innovative product that can spread your message to millions of passive television viewers? And help increase national recognition whilst being cost efficient? Your company could not only increase profits, but also gain brand recognition, maximize savings, and elevate the interest of new and already established supporters of your charity’s cause.

DRTV stands for Direct Response Television; this allows the immediate contact between the audience and your organisation to create a special relationship that cannot be guaranteed by other means of media. Sure, there are many other ways that your organisation can get your message or name out in the public sphere, but there is nothing quite like DRTV and here are some reasons why:

1. It’s cost effective: A savvy media manager’s dream is to save money for their organisation, and by using DRTV a company can save 20%-30% of the total cost of media advertising. Compared to the pricing of standard commercials and ads on television, newspapers, magazines, etc. DRTV is reasonably priced and offers more value for your money. This allows companies to be in the public view and stay within their price range. In LIKECHARITY’s case, we provide an affordable platform for charities to generate regular monthly donations and significantly increase public awareness using DRTV. 

2. It’s reliable: DRTV allows direct and instantaneous feedback via text message responses from tv viewers; If a charity’s content is struggling to receive any text donations, then the subject matter can be quickly revised and iterated at no extra cost until results improve; Thus creating a reliable and transparent relationship with donors and your organisation . LIKECHARITY provides live tracking and analysis of all text messages responses and processes all donations in a safe and secure way via direct debit or credit card.

To learn more about LIKECHARITY’s data protection services please click here.

3. It highlights a simple story that evokes emotional responses: LIKECHARITY creates and produces videos that elicit an emotional response, which is important when discussing individual charities. The immediate reaction to the content compels the viewer with the urgency to turn their reaction into action (donating) by igniting the interest of passive TV audience members who truly care about the cause and giving them the tools to support the organisation.

4. It complements other forms of media: DRTV is complementary to other styles of media such as direct mail and door to door because it enhances the information by giving context in easily digestible adverts. By using DRTV and other kinds of media your organisation can reach out to many different demographics; A typical LIKECHARITY DRTV campaign, over the course  of three months, is seen by around six million Irish viewers - allowing a charity’s message to be amplified nationwide.

5. It creates brand recognition: Many charities have found that following their DRTV campaign they received a 20% increase in brand recognition.  DRTV adverts are usually aired on primetime shows allowing your cause to be seen nationwide; meaning a passive audience can pick up the brands name and logo if the advert appeals to them. This is an opportunity for your brand to gain recognition and a following, while also increasing sales. 

To learn more about DRTV and to learn more about LIKECHARITY, please click on following video














Text-To-Donate Coffee Morning workshop

On Wednesday, March 22nd 2017 LIKECHARITY hosted their first “Text-To-Donate Coffee Morning workshop” and it was a great success!

Fresh coffee, tea, and freshly baked pastries awaited our clients for a morning full of ComReg facts and Text-To-Donate fundraising ideas. LIKECHARITY’s very own, Deirdre Mullen and Hannah Doyle took the roles of co-presenters and, lead the knowledgeable, interactive, and fun morning.

Wednesday was such a success that we are happy to announce that LIKECHARITY are organising several more workshops throughout the year. The objective of always keeping their content updated and relevant to the Charity sector. We’ll be running workshops on fundraising and data protection next month.

LIKECHARITY will send invites via email about our next workshops so keep an eye for them!

"It's not about wanting but about BEING"

Youtube star, Alex Bertie invites his younger sibling Hollie, who is only 12 years old, for his Trans sibling Q&A special and when she is asked “if you have any advice to parents of a trans person, what would it be?” and without hesitation she replied, “Don’t shout at them just because they’re different. Take a chill pill, think about it, and don’t abandon them.” At only 12 years old, Hollie understood the reality of how choosing to be supportive is a matter of life or death.

The misconception about the Transgender community is the transition process being a want versus a need, in other words asking a trans person why they want to transition is irrelevant because the connection between body and mind is absolute. Imagine a life when body and mind conflict? How would you feel? How would you survive? Would you survive? Or would you be a part of the 40% of the trans community who commit suicide because they aren’t accepted and supported. It was best said by Luna, an International Relation Student at DCU, “It’s not about wanting, it’s about being” during her interview by The Irish Times. Being acceptingand supportive carries more power than you may know.

According to a study at San Francisco State University (SFSU), a trans child who experiences high rejection from their family are 8 times likely to commit suicide than someone who experiences low rejection. When rejecting a child for being born with the wrong natal sex (assigned gender) one weakens their mental health which is why suicide and/or drug abuse risks are high. Being valued by parents and family from childhood allows us in turn to learn to value and care about ourselves.

An example of how acceptance can save a trans child’s life is shown in the chart below. The difference between low and high is obvious, but worth noting is the difference between moderate level rejection, which is described as “some negative reactions but also had some positive reaction” and high rejection. The drop from high to moderate is substantial.


An organisation here in Dublin, Ireland that recognizes the power of acceptance is the Transgender Equality Network Ireland, also known as TENI. Founded in 2006, TENI’s mission is to advance the rights and equality of trans people and their families. Their recent efforts paved the path for the Gender Recognition Bill that was signed in 2015 by Ireland’s Oireachtas.

Before the signing of the bill trans people were required to undergo a lengthy process which required the supporting documentation from an endocrinologist (the branch of physiology and medicine concerned with endocrine glands and hormones), whereas now individuals of 18 and over are able to self-declare their own gender identity.

Despite the small victory, the struggle isn’t over. The new bill exclusion of “those under 18, non-binary people and people with an intersex condition.” sends a discouraging message to transgender children; rejection. The argument for the age requirement is to protect children from making a mistake but according to Pennsylvania’s transgender surgeon, Dr. Christine McGinn “when people don’t do well after their transition, it’s because they have absolutely no support system.

TENI’s chairs Sara Phillips acknowledges the bill isn’t perfect, however the board, staff members and volunteers at TENI still work hard towards a better and more equal Ireland. A nation that can join other countries like France, who in 2016 removed their surgical requirement for gender recognition or Argentina and New Zealand, who in 2012 declared all people can amend their natal sex, or like the Girlguiding organisation in the United Kingdom who just this past January welcomed boys who self-identify as “a girl” to join their program.

So many children are suffering in silence and the 40% suicide rate world wide for transgender children and young adults is unacceptable. The new Gender Recognition Bill is a move in the right direction for Ireland, however this legislation needs to be amended to include those under the age of 18 years old because this isn’t a matter of want but need.


Find out how to help Ireland keep its progression at the TENI website

To learn more about San Francisco State University study, click here.








http://familyproject.sfsu.edu/node/26/done?sid=26043&token=92f03bc5672946413c59f391ffc6483e - Image

https://youtu.be/9vyF2gMB1zY - Hollie’s Interview


https://youtu.be/Uqnpmpj7YD8 - Dr. Christine McGinn


International Women's Day

Hillary Clinton once said, “Human rights are women’s rights and, women’s rights are human rights.” A quote from her speech back in 1995 at the United Nations 4th World Conference on women in Beijing, China almost 22 years ago but still acts as a pillar to women’s history today; a course of history that is now known as International Women’s Day (IWD). IWD is celebrated across the world on March 8th. A day that IWD.com describes as a celebration of women in social, economic, cultural, and political achievements. Each year, IWD sets a campaign theme in hopes to motivate and inspire everyone to help raise awareness to the gender inequality that still exists today. For 2017, the IWD asks “Will you #beboldforchange?”

The question “will you be bold for change?” speaks to women of today but reflects on women from our past on how we still need to action for women everywhere. An organisation that encompasses the same passion for empowering women is Ireland’s very own charity, Breakforth. Breakforth is an organisation that believes in “working towards a better world for women and girls to positively impact society”. What makes Breakforth unique is their values as an organisation: passion, integrity, equality, excellence, respect, partnership, and empowerment. These values are displayed throughout their website and their work here in Ireland. Breakforth works with women and girls in communities all over Ireland to build resilience, growth and lead positive change, which are possible through their commitment to their programs. Breakforth have established programs for women and girls as well as men and boys from every background. For example, project “Second Chance” helps girls of teen pregnancy enroll back into an educational system, or their project “Men Do Care” that invites men and boys to challenge societal norms together!

Like many organisations that stride towards change, it starts with awareness! Which is why LIKECHARITY reminds and encourages you to celebrate International Women’s Day this year on March 8th by either joining the IWD challenge of #beboldforchange or simply by celebrating the women in your life; mums, wives, aunts, girlfriends, teachers, doctors, or colleagues. March 8th is a day to celebrate, reflect, and appreciate the women and men who are bold enough to make a change.